Demi Lovato has been laying her soul bare for all the world to see for a while now. She’s been open about her struggles with substance abuse and eating disorders since her 2013 autobiography Staying Strong. Just a couple of weeks ago she released a music video reenacting her 2018 overdose (but made it fashion) that almost killed her. And so I absolutely cannot wait for her follow-up video where she recreates the harrowing experience she recently had at The Bigg Chill frozen yogurt shop. No, she did not choke on a gummi bear or aspirate a jimmy. This was worse. Way worse. Demi laid eyes on a sugar-free cookie. Let that sink in. A. Sugar. Free. Cookie. No wonder she went ballistic and put The Bigg Chill on blast!
Yahoo! reports that Demi posted on her Instagram stories that she found it “extremely hard to order Froyo” from The Bigg Chill because she had to walk by “tons of sugar-free cookies” to get to the counter. Were the cookies whispering to her? Did they have unnerving eyes that seemed to follow her every move? No. Demi was “triggered” by the cookies’ mere existence and called out The Bigg Chill for being #DietCultureVultures.
The pop star, who has been candid about her struggles with eating disorders, took to Instagram Stories over the weekend following a triggering experience at the Los Angeles frozen yogurt shop The Big Chill. Lovato shared that she was frustrated to see the shop carry “diet foods,” such as sugar-free cookies, which she sees as helping to promote a problematic diet culture.
“Finding it extremely hard to order froyo from [The Bigg Chill] when you have to walk past tons of sugar-free cookies/other diet foods before you get to the counter,” the 28-year-old star posted. “Do better please.”
The experience has inspired the “Dancing with the Devil” singer to launch the hashtag #DietCultureVultures, which she intends to use to call out “harmful messaging from brands or companies that perpetuate a society that not only enables but praises disordered eating.”
The Bigg Chill responded to Demi saying that “carry items for diabetics, [people with] celiac disease, vegan and of course have many indulgent items as well,” which only caused Demi to double down instead of apologizing and blaming her outburst on low blood sugar. Here’s how the madness unfolded.
It’s all so ridiculous, but what I find most ridiculous is — isn’t froyo itself already a diet craze? According to Cool Desserts (come for the jokes, stay for the hard-hitting JoURnAlism), “you can get a tasty treat that is lower in fat and with fewer calories than almost any other dessert option available” and that the “health-craze of the ’80s helped to boost the dessert’s popularity.” Why else would anyone eat froyo when ice cream and gelato exist? At any rate, Demi’s push for making #dietculturevultures happen is gaining steam. Here are two of the 19 (and counting?) posts on Instagram that include that hashtag.
Between this and the revelation that Meghan Markle’s first job was as a child froyo jerk at Humphrey Yogart, froyo is having its biggest year since 1992!