Taylor Swift Worked A Sneaky Dig At Scooter Braun Into Her Match.com Commercial
We all know that Taylor Swift is busy re-recording all of her old songs after the masters were bought by Scooter Braun who went on to sell them for $300 million to an investment firm. But thankfully, she’s able to find time in her busy schedule to think of newer and pettier ways to let everyone know she still really hates Scooter’s guts. Most recently, she snuck a visual joke into a Match.com commercial. Actually, snuck might not be the right word here. That would imply she was being sneaky, and to be honest, her work here is about as subtle as the prosthetics on that Devil.
Yesterday, friend of Taylor Ryan Reynolds released a commercial for Match.com, that was produced by his production company Maximum Effort. In it, we see The Devil, lonely and sad in the pits of Hell, suddenly match with everyone’s worst nightmare. Not someone using Match.com to recruit for their pyramid scheme diet pill business. He matches with the year 2020. They fall in love as the world burns around them. The whole time, Taylor Swift’s 2008 hit “Love Story,” from her second studio album Fearless, plays in the background. The version of “Love Story” you hear in the spot is Taylor’s re-recording of it. Which means she finally owns the master to “Love Story,” and can subsequently profit off of it to her heart’s desire.
A match made in hell is still a @match. Latest work from @MaximumEffort #2020LoveStory pic.twitter.com/kGL02PIqin
— Ryan Reynolds (@VancityReynolds) December 2, 2020
That thought alone should be enough to raise Taylor’s heart rate, but then there’s the visual call-out to Scooter. Scooter sold Taylor’s masters to a company called Shamrock Holdings. Taylor claimed that she tried to get in on that deal, but that Scooter would only allow her to bid if she signed an NDA swearing that she’d never say another mean thing about him in the press. She declined, and he went ahead and sold her masters. This is after he bought her old record label Big Machine, allegedly without her knowledge, and after she had been begging Big Machine to sell the masters of her first six albums to her. Contractually, she wasn’t allowed to begin re-recording her masters until November 2020.
So imagine the internets’ absolute shock to see that right behind The Devil and 2020, lies a scooter next to a dumpster, in front of a number six spray-painted on the wall. Do you get it?! Scooter is trash for buying and selling the masters to her six albums. But I don’t know if the reference is obvious enough. Next to the scooter should have been a broken Braun electric razor. And that 6 could have been more obvious too. Like maybe it was being spray-painted swiftly by a graffiti artist named Al Bum, and it all took place in a back alley called Masters Street. Wait, what’s this a commercial for again?