The Pimp. The Mama. The Kris. In 2007, these three facets of Kris Jenner’s personality converged into an Unholy Trinity, culminating in one of the most iconic momager moments of all time. While Kim Kardashian posed ass-out for a Playboy photoshoot, Kris, armed with her own camera (pink, digital), uttered the line, “Kim, you’re doing amazing, sweetie.”
Since then, the Internet has memed the crap outta that ridiculous scene. This is why I’m surprised it took Kris thirteen long Kardashian-Jenner-filled years to cash in on that shit! Last week she finally clued in and filed docs to trademark the catchphrase. According to TMZ, Kris intends to slap it on products like makeup, clothing, home goods, books, magazines, and baby products. Oh god, will an entire generation of children learn to toilet train using “You’re doing amazing, sweetie” potties?!
Here’s the clip from Keeping Up With The Kardashians, featuring Kris and Kim’s original-ish faces and a stunning pearl necklace (no, it’s not that video!):
A couple years ago Kris recreated the stage mom moment in Ariana Grande’s “thank u, next” video, and three weeks ago she referenced it on Instagram for Kylie Jenner’s “WAP” cameo:
Sigh. And the rich get richer. I wish I could trademark some of my iconic lines. Where’s my money for “I lost my phone charger!”, “Fuck it, not going outside today”, or the timeless “Ruh-roh, diarrhea AGAIN?!” Seriously, if PMK offers an online business master class, I’ll be the first to sign up. Lesson #1: Pop out five big assed chicks and one useless boy. Sigh, never mind, too much work.