Kanye West was hit with a lawsuit accusing him of screwing over a Black-owned business out of millions of dollars. MyChannel, Inc. is a tech company that helped Kanye out with his Yeezy brand and that Sunday Service nonsense. But the company claims that after carrying out every one of Kanye’s ridiculous whims (which knowing him, there must have been a lot) he left them high and dry and by “dry” I mean unpaid and robbed! Well, we know the Koven hates paying workers. MyChannel claimed that Kanye pretended to promise big-money deals with them in order to thieve their technology for his Sunday Service. They’re not the only one’s he’s stolen ideas from! When are Bionicles going to sue him for copying them for his shoe designs?!
Billboard reported that MyChannel started working with Kanye in the Spring of 2018 after inventing new technology that uses AI to pair video content and e-commerce. No idea what that means, but apparently it’s very cool and unique. They say they worked with Kanye for six months while he promised them huge deals and million-dollar partnerships. They even uprooted their offices and lives twice for him by moving to Calabasas and then Chicago. According to My Channel, those deals never came through, and Kanye bootlegged their technology:
In its 32-page complaint, the company claims that it “invented a new way of using novel technology and artificial intelligence to seamlessly marry e-commerce to video content.” West became interested in their project in spring 2018 and convinced MYC company founders CEO Julian Duggan and COO Gibran Gadsden to devote their full attention to him and his brand, the lawsuit claims, including moving their headquarters from Pennsylvania to Yeezy’s headquarters, first in Calabasas, California, and then Chicago, and working full time on the West project to their own cost of $7 million. Over a six-month span of time, West, they say, encouraged them “to devote millions of dollars in time and to the venture, to develop, build-out, operate and manage the Yeezy e-commerce business.” That included hundreds of thousands of dollars relocating executives on “personal living and travel expenses from living both in California and then Chicago at Mr. West’s demand.”
MyChannel is coming after Kanye for breaching a mutual non-disclosure agreement and taking “their proprietary and confidential technology and information to fuel the e-commerce engine” of Yeezy brands. The company’s attorneys, Ben Meiselas and Michael Popok, posted about the lawsuit on Twitter:
#BREAKING: @mspopok and I just filed a federal lawsuit against Kanye West for misappropriating proprietary information and not paying his business partners. We will hold Mr. West accountable, as well as those who aided and abetted his conduct, and bring justice to our client. pic.twitter.com/OGpgL5qurG
— Ben Meiselas (@meiselasb) August 25, 2020
TMZ said that MyChannel wants more than $20 million from Kanye. Luckily Kanye got $68 million in tax return money so he can afford it. But see, these are the moments when calling yourself a “Christian Genius Billionaire” backfires.