Beauty YouTuber Tati Westbrook‘s tearful forty-minute apology video gave us some great memes and also called out fellow beauty YouTuber Jeffree Star. If you aren’t caught up (because you have an actual life), 38-year-old Tati turned on her onetime BFF, 21-year-old James Charles, last year in a video where she accused him of all sorts of things including being a sexual predator. Last month, Tati released another video where she apologized for her role in the James Charles “takedown” and accused 34-year-old Jeffree Star and another YouTuber, 32-year-old Shane Dawson, of manipulating her and using her to destroy James. After Tati’s video came out, YouTube suspended monetization on Shane’s channels over past racist videos, and Jeffree got dropped by makeup retailer Morphe.
Well, Jeffree can break his silence too, and he did it in a video titled: “Doing What’s Right.” And Jeffree thought it would be a good idea to say that instead of focusing on beauty YouTube drama, people need to focus on much more important things like the killings of Black people by the hands of people. So yeah, Jeffree’s 10-minute long video really could’ve just been a 30-second video where he told everyone to focus on more important things and announced he was donating millions to the Black Lives Matter movement. But instead, Jeffree got into the beauty YouTube drama and did it on a hideous velvet skid mark of a couch.
Tati’s video basically named Jeffree as a malevolent demon who collected people’s secrets and blackmailed them. She even suggested she was scared for her “life” by turning on him. It was so fucking dramatic, and it also brought attention to Jeffree’s racist past and Shane’s plethora of grossness.
In Jeffree’s video, he says he’s already moved on from the drama and has “removed” himself from the situation… by making a video about it. via Insider:
“I’ve spent a lot of time realizing why I do certain things and why I do the things that I do.”
That is the sentence of someone who needs to fill 2500 words for an essay and they are maxed out at 1073. Jeffree went on:
“I made a video called: “Never Doing This Again,” and I meant that.”
Jeffree admits that getting his name back in the news was not something he wanted and admits to past fuck-ups:
“Did I slip up? Am I human? Have I done some fucked up things? Of course, I have.”
Jeffree denies being vindictive and says it’s “the opposite of who I am.” He also suggests that his lawyers are involved in this situation:
“I will not be entertaining it. My lawyers are entertaining it behind the scenes, but I will not be. I know this may sound shocking coming from my mouth, but when you accept that you are the problem, you can become the solution.”
So… is Jeffree suing himself? Since he’s the problem? What are the lawyers doing?
Jeffree is still friends with Shane and is not going to turn on him. And then Jeffree listed racial injustices we should pay attention to instead of the beauty YouTube drama:
The only part of Jeffree Star's video that you need to see: his attempt to use the death of Breonna Taylor, Elijah McClain, and other victims of a failed justice system…
as a distraction from his makeup youtube drama.
This isn't performative activism, this is hijack-tivism. pic.twitter.com/o1q8ThK4Z2
— D'Angelo Wallace (@dangelno) July 19, 2020
And the pièce de resistance comes at the end when Jeffree plugged a big product drop coming in August:
Tati’s latest apology video was called Breaking My Silence, Jeffree’s is titled Doing What’s Right, and when Shane apologized in a video, he went with Taking Accountability. I guess they didn’t want to be too on the nose by naming their videos: I Will Easily Turn Against Friends, Ignore My Manipulative Persona And Racism, and Sorry I Talked About Fucking Animals And Children.