The Fyre Festival is now but a distant memory (or a continued nightmare, if you’re one of the poor souls who has Post-Traumatic Cheese Toast Disorder). But as we all likely remember, the 2017 Fyre Festival became an unmitigated disaster due to the perfect storm of under-planning by the scammers who created it, and over-hype by the models paid to promote it. Kendall Jenner was one such model who was paid to promote the festival on social media, and now a judge is forcing her to return some of that money.
The Fyre Festival was fever-dreamed up by current US penal system inmate Billy McFarland and rapper Ja Rule (who somehow managed to skate away from any real legal responsibility). It was a two-weekend music festival/Instagram content opportunity that took place on the Bahamian island of Exuma. It was billed as a luxury event, which means it needed to look the part. So they hired very high profile models like Bella Hadid, Emily Ratajkowski, Hailey Bieber, and Alessandra Ambrosio to film a promo video on the island in 2016. It was clearly a ploy to make it seem as though anyone dumb enough to drop $12,000 on a VIP package ticket would get to party with hot famous women in bikinis. Bella Hadid has since apologized for participating, saying she had nothing to do with the planning, and truly thought that Fyre Fest was going to be a luxury music festival.
Kendall Jenner’s embarrassing Pepsi commercial must have taught her that it’s very important to think twice before you show your face on camera for a possibly-regretful check because she didn’t appear in the official Fyre Festival promo video. Instead, she promoted the Fyre Festival on Instagram.
— sugar boo ✨ (@BaddieLambily) April 28, 2017
Those models thought they were simply getting a check for splashing around in a bikini, but the court system saw them as active participants in a scam. Even Kendall, whose participation was limited to social media. Their names all got dragged into the eventual lawsuit, and it was rumored they would have to testify at the trial, but that didn’t happen. But the trustee in the Fyre Festival bankruptcy case is coming for some of the money that was paid out to Kendall for throwing up pictures and urging her 129 million Instagram followers to buy tickets. TMZ says that Kendall was paid $275,000 to promote Fyre on social media. Lawyers argued that it was a fraudulent transfer, because the organizers of the festival willingly knew they could never pull off such an event.
TMZ doesn’t say how it was decided that Kendall would pay $90,000. But regardless of how arbitrary that number may or may not be, Kendall has reportedly agreed to fork over $90,000 to the Fyre Festival bankruptcy trustees.
Kendall Jenner is reportedly worth $45 million, so she could easily pay back the full $250,000 she received for having one of her assistants upload a couple Instagram posts. I don’t know what she’s doing with that $160,000 she didn’t have to pay back. But if I were her, I’d reinvest it in Tylenol stock. With her luck, it’s only a matter of time before another one of her sponsored gigs turns into a trash heap of bad PR and lawsuits. Just think of the headache that will be created after reading the headline: “Millions of Proactiv users report that their skin has begun melting off like at the end of Indiana Jones.”