Open Post: Hosted By IHOP’s New Fast Food Concept “Flip’d”

CNN says that IHOP is shaking things up again. This time it’s not just the “P” that’s getting flipped into the International House Of Bullshit Burgers–the whole thing is getting “flipped”. The company has a new concept for a fast food restaurant called Flip’d by IHOP. Which is better than the other potential names: High Blood-Pressure by IHOP, Diabetes by IHOP and Clogged Arteries by IHOP.

This new concept is what happens when you pair incredible menu items like a 1200-calorie holiday ham and sausage omelette and the need for Americans to shove that in their face on-the-go.

Flip’ds will have “limited seating” and the menu will include several “IHOP-inspired” choices like pancake bowls, egg sandwiches, breakfast burritos, crispy chicken sandwiches, to-go salads, and more. Yes, pancake bowls. It is only a matter of time before someone has a heart attack in their car on the way to work because they had been stuffing their face all month with their daily morning Flip’d 1000-calorie Mexican churro pancake bowl! And now I want one.

Here’s some concept art:

This is apparently part of the company’s effort to break into a new category for restaurants: fast casual breakfast. And also it’s a way for them to:

“Reach customers in dense urban areas, where it still has room to grow.”

Apparently Flip’d is entering a stacked market with Wendy’s serving breakfast nationally next year and Dunkin’ rolling out new breakfast items and Beyond breakfast sandwiches. But IHOP President, Jay Johns, told CNN Business he sees a “tremendous” opportunity since Flip’d has it all:

“The reason for the visit was the coffee, and they basically settled for whatever food they happened to have at their coffee shop. We’re flipping that on its head.”

How many references or plays on the word “flip” is this place going to have? God, way too many. I’ll say it: beyond the quick death this will bestow upon people who overindulge, this is a good idea. If for no other reason, IHOP will be able to cut down tremendously on costs. With fights breaking out in Flip’ds instead of IHOPs there will be less chairs to throw and also unbreakable to-go cutlery and dishes! Say goodbye to paying to repair this chaos–now it’s three chairs disposable paper plates ONLY!

Pic: Instagram