Peloton May Pull That Ad After Their Stock Dropped
That Peloton commercial , which is so fucking cringe it gave me a neck spasm, is still being filleted online. So much so that now the company is reportedly thinking of pulling the commercial completely over claims that it’s sexist and creepy. And they have good reason to pull it, aside from getting shit on by Twitter. Apparently, Peloton has lost millions in value over it.
As we all know, the mark of a good advertisement is when it has more Dislikes than Likes on YouTube, and the comments are disabled:
Well, the higher-ups are actually not happy that this video has been disliked by as many people as Peloton has YouTube subscribers and they’re thinking of pulling it completely.
CNBC says that Peloton is sad because this was a misinterpretation on our part. You see, Peloton didn’t mean to suggest that already-skinny women need to keep their husbands happy by using Peloton constantly, as some have accused the ad of showing. In an email statement, Peloton said that they were just trying to show a woman’s fitness journey.
“We constantly hear from our members how their lives have been meaningfully and positively impacted after purchasing or being gifted a Peloton Bike or Tread, often in ways that surprise them. Our holiday spot was created to celebrate that fitness and wellness journey. While we’re disappointed in how some have misinterpreted this commercial, we are encouraged by–and grateful for–the outpouring of support we’ve received from those who understand what we were trying to communicate.”
The email also included a Facebook post from someone who gets it:
Raymond James analysts said that the “significant backlash” to the ad probably wouldn’t affect Peloton in the long-run, but did suggest that they should probably get better advertising though since everyone roasts them regularly:
“While reactions to the holiday ad are disappointing, we do not expect it will adversely affect holiday demand. We do believe Peloton may review its marketing strategy, given the frequency in which its ads are parodied on social media.”
And Business Insider says that this “significant backlash” resulted in shares dropping more than 9% this week and erasing almost $942 million from the company’s market value in one single day. The New York Times now says that the ad may get pulled altogether.
Honestly, the creepiness of that ad has a lot to do with the woman looking terrified as shit throughout it. So one of Peloton’s competitors should really answer to this ad by putting out a commercial where a wife buys her husband an exercise machine for Christmas, and he looks terrified as shit while using it compulsively. Come on, NordicTrack, now is your time to rise again!