In People-Really-Will-Buy-Anything News, a shoe created to mock “collab culture” which cost almost $1,425 sold out in minutes. Yes: the design company MSCHF decided to make a statement and gag the public, and instead they got gagged themselves by sort of accidentally making a huge monetary success out of a prank. Enter: the highly expensive “Jesus Shoes”.
People says that this Brooklyn-based company was trying to mock “collab culture” which is sort of like what DJ Khaled was up to with his album? Basically the unnecessary collaboration between completely unrelated things for the sole purpose of making profit. As MSCHF puts it:
“We thought of that Arizona Iced Tea and Adidas collab, where they were selling shoes that [advertised] a beverage company that sells iced tea at bodegas. So we wanted to make a statement about how absurd collab culture has gotten.”
The collab these people decided to joke about? Shoes x Lord And Savior, Jesus Christ. They were selling “Jesus Shoes” which were injected with water from the Jordan River. The Nike Air Max 97s have the “holy water” floating inside the see-through soles, and have a red sole to symbolize shoes worn by past Popes. There’s a crucifix attached to the laces and the insoles have their own fragrance: frankincense.
Oh and the words, “MT 14:25″–an abbreviation for, Matthew 14:25, the Bible verse where Jesus walks on water–are printed along the sneaker. One more thing, there’s a single drop of blood on the tongue of the shoe symbolizing the blood of Christ. Like holy shit, did you also kill the shoe and then wait for it to resurrect itself a few days later? Taking things a little far. Also: this white-ass shoe sure don’t look like all that:
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#hypebeastdrops: Brooklyn-based creative label MSCHF has tapped INRI (Iesus Nazaraeus Rex Iudaeorum) to produce a customized Nike Air Max 97 that evokes the miracle of Jesus walking on water in Matthew 14:25. The pair have been filled with 60cc of water that was originally sourced from the River Jordan and then blessed, meaning wearers are able to, theoretically, walk on Holy Water. MSCHF continues its biblical references with a nod to The Vatican, who is known for their intricate jewels and traditional red shoes. As a result, the customized pair features red insoles that have been scented with Frankenscence in reference to this, and include a steel crucifix on the shoelaces, Matthew 14:25 inscription on the toe box, and an all-round muted water-themed colorway with red accents. Rounding off this Godly pair is a shoebox that features a seal that is modified from the official Papal Seal, and an angel on the box that is excerpted from Albrecht Durer’s 1514 engraving Melencolia I. The pair sold out within a minute on October 8, and can now be bought on the StockX marketplace with prices starting at $2,499 USD — with some pairs demanding a price that’s double, or even nearly eight times more expensive than its original $1,425 USD retail price. Date: Oct 08 Price: $1425 USD Where to buy: stockx.com Photo: STOCKX
These cost: $1,425. MSCHF’s head of commerce, Daniel Greenberg, said:
“We were wondering, what would a collab with Jesus Christ look like? As a Jew myself, the only thing I knew was that he walked on water.”
Howling. Well congrats to MSCHF for trying to get promo with a stunt and getting promo and a payout. Sometimes you fall into things. But I’ll tell you what, I hope that Cardi B got a pair–this would be the shoe to throw at someone.