Open Post: Hosted By Justin And Hailey Bieber In Their New Calvin Klein Underwear Campaign

To celebrate their 50th anniversary of questionable taste in advertising, Calvin Klein got newlyweds Justin and Hailey Bieber to strip to some matching skivvies and love up on each other in some new ads.

Here, they are, and it looks the Photoshopping team found their fingers as overworked as the last time Justin Bieber posed in his Calvin Klein Pull-Ups.

 

View this post on Instagram

 

Matching in #MYCALVINS = Relationship goals ✔️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ @justinbieber and @haileybieber are rocking the new all-over print featuring our limited edition #CK50 logo treatment. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Shop #HaileyBieber’s Look: Modern Cotton All-Over Black Logo Bralette [EU, ASIA COMING 10/10, US COMING 10/15] Modern Cotton All Over Black Logo Bikini [EU, ASIA COMING 10/10, US COMING 10/15] ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Shop #JustinBieber’s Look: Modern Cotton All Over Black Logo Trunk [EU, ASIA COMING 10/10, US COMING 10/15]

A post shared by CALVIN KLEIN (@calvinklein) on Oct 4, 2019 at 3:19pm PDT

They also appear in a “Calvin Klein through the ages” vid alongside A$AP Rocky, Kendall Jenner, Troye Sivan, Liu Wen, Parker Van Noord, and Rebecca Leigh Longendyke.

 

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From the space age 🚀 to the digital age in #MYCALVINS — Celebrate 50 years of #CALVINKLEIN with our limited-edition #CK50 capsule collection, featuring (newlyweds) @justinbieber and @haileybieber. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Shop #HaileyBieber’s Look: Modern Cotton All-Over Black Logo Bralette [EU, ASIA COMING 10/10, US COMING 10/15] Modern Cotton All-Over Black Logo Bikini [EU, ASIA COMING 10/10, US COMING 10/15] ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Shop #JustinBieber’s Look: Modern Cotton All Over Black Logo Trunk [EU, ASIA COMING 10/10, US COMING 10/15]

A post shared by CALVIN KLEIN (@calvinklein) on Oct 5, 2019 at 7:03am PDT

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These are pretty demure compared to their past campaigns. Remember the ones in the wood-paneled basement with the uncomfortable, underage-looking kids and they made you want to call the police and report some icky wrong-doing? Those were sort of pre-Internet so you couldn’t even cancel culture their asses. Well-played, CK.

Pic: Calvin Klein