Honestly, the only good things about Tuesdays are: 1. They aren’t Mondays. And 2. TACOS! You know who else thinks tacos are amazing? None other than headband hairline-hiding NBA GOAT LeBron James. The NBA season is starting next month, and Bron Bron must be at home bored out of his mind. Because he wants to take the term “Taco Tuesday” and trademark it.
I wasn’t aware of LeBron’s love for tacos but apparently he’s their #1 Stan. Deadspin reports that during this summer, LeBron has posted videos of his family joining together for a weekly feast of tacos with their own catchphrase to keep the fun going. And by “fun” I mean a very creepy switch of LeBron’s face that probably offers a glimpse into the hour of constipation he endures after consuming all of that meat and cheese.
I think I speak for everyone else when I say that hearing “TA-CO TUUUESSSDAYYYYY” would get old really fast while I’m trying to stuff my face. Well, you better get ready for this to become a thing soon, because LeBron has already filed a petition to pull a Lizzo and trademark a term he did not come up with for yet another business venture.
The part of LeBron’s brain that’s dedicated to turning everything into a brand eventually kicked in and, with each passing week, the meals began to seem more like a marketing ploy to sell branded merch…those suspicions became official on Saturday when lawyer Josh Gerben discovered that LBJ Trademarks, LLC, which belongs to LeBron, filed a trademark for the phrase Taco Tuesday on Aug. 15.
A company owned by Lebron James, LBJ Trademarks LLC, has filed a trademark for TACO TUESDAY.
The filing indicates Lebron intends to continue offering his popular ‘TACO TUESDAY’ posts on social media and launch a podcast under the name.
— Josh Gerben (@JoshGerben) August 31, 2019
In addition to whatever it is he’s trying to sell now, LeBron is also in the process of starting some kind of taco-themed podcast which I hope isn’t merely him speaking in an offensive Mexican accent while playing maracas and singing the old Chi-Chi’s theme song from the 80s. Actually that’s probably exactly what he’s going to be doing. Then again he may not get the rights to the term since, according to USA Today, Taco Tuesday is already trademarked by Wyoming-based restaurant Taco John’s. And they do not play when it comes to the trademark they’ve had for thirty years.
Taco John’s last month sent a warning to a brewery five blocks from its national headquarters for using the term to advertise a taco truck that parks outside its establishment once a week.
“We certainly appreciate our fellow community member’s enthusiasm for tacos on Tuesdays, and the term is often used inadvertently,” read the letter addressed to “Sir or Madam” at Freedom’s Edge Brewing Co. “However, it is still extremely important to us to protect our rights in this mark.”
This still leaves me with little hope that LeBron won’t get his way. He’s super rich and can probably cut Taco John’s a check with so many zeros they’ll change their name to Taco LeBron’s the next day.