Somewhere a confused Britney Spears just got her mind blown. Because I’m sure that just like myself, she always pictured the very first Flamin’ Hot Cheeto being made by Chester Cheetah wearing a lab coat and safety goggles. Thankfully Eva Longoria is making plans to educate everyone on the real person responsible for Cheetos’ spicy little fried nuggets.
Deadline reports that Eva will direct a biopic called Flamin’ Hot for Fox Searchlight, about Flamin’ Hot Cheetos’ creator Richard Montañez. Flamin’ Hot will be written by Lewis Colick (who wrote Charlie St. Cloud and October Sky).
Frankly, I’m kind of shocked this biopic hasn’t been made any sooner, because the history of Flamin’ Hot Cheetos is the definition of a feel-good story. Kind of ironic, considering actual Flamin’ Hot Cheetos have a tendency to make most people feel like shit and wish they’d never opened the bag in the first place.
Richard, the son of Mexican immigrants, worked as a janitor at a Frito-Lay plant in Southern California when he came up with the idea to make Cheetos hot and spicy. While working as a janitor one day, the cheese-dusting machine broke down and a bunch of Cheetos didn’t get dusted. He took them home and started messing around with different flavors, settling on a chili spice.
He took the idea to the then-CEO, who asked him to come back with a presentation. So Richard took a marketing book out of the library and came up with some branding (branding that’s almost as good as the actual snack). Frito-Lay’s CEO was impressed by Richard’s presentation, and Flamin’ Hot Cheetos were born. Eventually Richard climbed his way up to an executive position at PepsiCo.
And now Flamin’ Hot Cheetos are enjoyed by everyone, from babies to SoundCloud rappers, and everyone in between. Flamin’ Hot Cheetos have appeared in many gourmet food items, such as the Flamin’ Hot Cheetos Burrito. Now that I think of it, I’m sure the person who first stuffed Cheetos into something else is patiently waiting for their biopic to be made. Sorry, did I say person? I meant to say hero.