It was recently revealed that Stephen Ross, owner of Equinox and SoulCycle, is hosting an expensive fundraiser for Donald Trump. Many Equinox and SoulCycle members declared they were officially done with both gyms. But where do fans of overpriced fitness go now? Gwyneth Paltrow’s trainer friend, Tracy Anderson, is more than happy to take all those high-end fitness dollars.
Tracy is the founder and CEO of the Tracy Anderson Method and multiple fitness centers bearing her name, where you work out your muscles by skipping around like a kid in gym class. Tracy claimed in an Instagram post earlier today that if you signed up for a class at either her Hamptons, New York City, or Los Angeles gyms this Friday, Saturday, or Sunday, she’d donate 20% of the class revenue to The Human Rights Campaign, Everytown for Gun Safety, and The Martin Luther King Foundation.
Tracy didn’t mention Equinox or SoulCycle by name. But it was implied with her opening line about feeling heated. Most likely a reference to the heat that Equinox and SoulCycle took from members who learned about the Trump fundraiser.
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While Tracy was attempting to profit off the damage that was done, Equinox and SoulCycle are in damage control mode on social media. Example: The tweet sent out by SoulCycle’s CEO Melanie Whelan, who was like “HI, WE DON’T REALLY KNOW HER, PLEASE DON’T LEAVE US FOR FLYWHEEL.”
A note from our CEO pic.twitter.com/UwxBWR76B0
— SoulCycle (@soulcycle) August 7, 2019
Equinox posted a similar statement, saying that they have nothing to do with Stephen’s fundraiser.
— Equinox (@Equinox) August 7, 2019
Equinox charges between $160 and $250 a month for memberships. Classes at Tracy Anderson will run you $900 a month. Hmmm…if only there was a word for what Tracy is trying to pull here. No, Tracy isn’t shamelessly attempting to profit off disgruntled rich gym rats with morals. Hello, she’s donating 20% to charity! The rest…well okay, that goes to Tracy. But even though Tracy’s gym is overpriced, at least you know where your money is going. It’s not going in the pockets of a Trump supporter. It’s going in the pockets of a Goop supporter. And Tracy doesn’t have to fundraise for Gwyneth. Well, maybe she will if someone brings forth a class-action coochie damage lawsuit and takes her to the cleaners.