And I’m sure Beyonce still doesn’t care.
The live-action The Lion King is making tons of money, and everybody involved in Beyonce’s Lion King-themed album The Gift was probably hoping that’d make a ton of money too. But unfortunately this gift needs to be returned immediately because nobody’s buying it (in the UK anyway). And aside from that, people are accusing her once again stealing concepts that weren’t hers and trying to pass them off as Beyonce originals.
She really tried it this time, but weekly South African newspaper Mail & Guardian immediately raised their eyebrows and screamed “Not up in here!” in regard to her video for Spirit. You see, although it would appear that Beyonce was merely trying to match her visuals with the overall theme of The Lion King, Mail & Guardian are calling shenanigans on her for completely ripping off a visual album by South African artist Petite Noir‘s 2018 EP La Maison Noir: The Gift and The Curse. Hmmm, seems like Beyonce will be the one doing the cursing now since her plot to jack other people’s shit has been foiled once again. And there’s receipts:
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It looks like those 𝘚𝘶𝘴𝘱𝘪𝘳𝘪𝘢 costumes were just the tip of the iceberg. Here's a side by side comparison of @Beyonce 's "Spirit" + "Bigger" extended cut directed by Jake Nava vs. South African musician @petitenoirkvlt 's "La Maison Noir: The Gift and The Curse", directed by artist @rharha_nembhard and released in May 2018. With almost 2 million views on YouTube, the 17-minute film revolves around a cosmogram from Petite Noir aka Yannick Illunga's native Congo, referencing the four elements of fire, earth, water, and air. It also symbolizes rebirth. In the visual journey through the formative stages of the musician’s life, themes of resistance, migration and women’s rights are also explored. As founders of the Noirwave movement, husband/wife duo Illunga and Nembhard’s work seeks to write a new narrative of the contemporary experience, uniting all people of African descent, across the continent and beyond. Dieters and Beyhive that are about to go off in the comments, please remember to be constructive ❤️. • #beyonce #spirit #bigger #rharhanembhard #petitenoir #noirwave #southafrica #congolese #cosmogram #musicvideo #visualalbum #thelionling #jakenava #cinemtography #director #creativedirector #film #costumedesign #havasupaifalls #landscape #desert #waterfall
I watched both videos (below) and yeah, they’re very, very similar. Petite Noir’s video is almost twenty minutes long, so Beyonce must have said to her team, “Nah, cut this shit down by 75% and let’s shoot it quick!” And it sounds like that’s what happened.
Other visual similarities between La Maison Noir and Spirit can be seen in their settings and the choreography, as well as how the videographers frame the characters.
La Maison Noir was shot in the Namib desert and Spirit in the Grand Canyon, Arizona. While the works were shot on different continents, they both depict an arid, mountainous, windy desert setting.
Perhaps the karma for her crime of continuously copying other people’s ideas comes in the form of her downloads for The Gift being utterly abysmal. Britain’s The Sun claims although her releases normally do well, The Gift has only been downloaded 949 times since its release.
A Disney insider said: “Bosses did everything they could to get Beyonce on board because they know she is so loved.
“There has been a lot of buzz around the film and Beyonce’s involvement but her spin-off album has been massively disappointing.
I guess Beyonce won’t be feeling the love tonight or any other night for that matter with the two Ls she just took. But hey, Hakuna Matata or whatever. Once the BeyHive discovers her troubles, they will surely all download The Gift at once to make it the #1 release of her career by the end of the week.