New raptress, Megan Thee Stallion–who has also challenged us to shake our asses down at the station–came up with this “Hot Girl Summer” concept and it’s caught on like, well–a Hot Girl Summer! Since now even marketing execs are learning that the youth have been saying this and throwing it all over the place, she’s decided to trademark that shit and cash in.
Billboard reports that Megan Thee Stallion is coming for her Hot Girl Coin.
The saying has taken off across the country thanks to her diehard Hotties fanbase, which Meg defines as women — and men — “unapologetically” being themselves and “living their truth.” She’s even teased releasing a “Hot Girl Summer” anthem before the season’s out and is running her own official “Hot Girl Summer” playlist on Spotify with more than 110,000 followers.
Because whenever the youth of the world start saying something with communal frequency some marketing executive thinks that they can then bounce of it to sell them stuff, that has definitely already happened. Catch brands like: Wendy’s (probably spicy-sandwich related), Duolingo (really?), Forever 21 (of course) and even Maybelline (I hope it was: “Maybe she’s born with it? Maybe it’s a Hot Girl Summer?”) using “Hot Girl Summer” in their marketing concoctions.
So Megan is like: “Hey, I should be the one making the $$$ here,” and on July 10th she filed a trademark. It would cover the basics: hoodies, t-shirts, sportswear.
Yes mam it’s been in the process 🔥💙 https://t.co/ZQfZbZNqhK
— HOT GIRL MEG (@theestallion) July 11, 2019
Here’s hoping this trademark works out for Megan, it didn’t really do much for Miss Cardi B. But I think she has a better chance, “Okurr” is like a sound–how you gonna trademark a pigeon’s coo? But Hot Girl Summer? That is all Megan. But you know what sure the hell will not get trademarked? “Hot Boy Summer.” Ain’t no damn, hot boy summer:
Pic: 300 Entertainment