In fights I did not see coming an ice cream truck owner is fighting with social media influencers. He’s calling them gross and letting them know that they have to pay for their ice cream like the rest of non-internet famous peasants. In fact, now they have to pay a penalty for being influencers. It’s the modern day Soup Nazi!
A Los Angeles-based ice cream truck owner is so tired of social media influencers asking him for free cones in exchange for “exposure,” that he has doubled the price of his soft serve for anyone claiming to be an influencer.
“We will never give you a free ice cream in exchange for a post on your social media page. It’s literally a $4 item…well now it’s $8 for you. #InfluencersAreGross“
It’s beyond cringy imagining someone asking for a $4 item based on their social media followers…and then getting rejected…
“We’ve decided to make this thing official with signage. We truly don’t care if you’re an Influencer, or how many followers you have,” CVT Soft Serve announced on Instagram earlier this week. “I’m sure there are some legitimate ‘influencers’ out there, but we haven’t come across any at our trucks or through event requests.”
I am screaming. “I’m sure there are some legitimate ‘influencers’ out there, but we haven’t come across any.” Imagine some poor influencer reading this and being publicly taken down by the guy who wouldn’t give you a free soft serve. I mean they better get some more followers and likes, ASAP. It’s the only way to purchase ice cream in this new world.
He’s also being asked to comp a bunch a ice cream for “exposure.”
Just last Thursday, his company “received a request for an event to comp them 300 servings in exchange for “exposure”…I believe that’s an influencer’s favorite word.”
Nicchi also shared an example of the types of emails he receives asking him to provide his services for free in another Instagram post to CVT’s account. “Hard Pass,” he wrote over the request.
“If it’s public knowledge that anyone can purchase followers and likes, then why does an ‘influencer’ hold weight?” the caption said. “Let’s make hard work ‘huge right now.’ Let’s make not asking people to work for free ‘huge right now.’ We are not impressed or influenced by your ‘following’…you probably bought them.”
Ironically, this guy got all the exposure he needs by tearing into influencer culture and making them pay double for some ice cream. Influencers’ heads are going to explode when they see something going viral and can’t post a picture of themselves with their asses hanging out in front of it. Confusing times ahead for the ice cream eating influencers of the world.
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If it’s public knowledge that anyone can purchase followers and likes, then why does an “influencer” hold weight? Let’s make hard work “huge right now.” Let’s make not asking people to work for free “huge right now.” We are not impressed or influenced by your “following”…you probably bought them.