Cardi B’s “Okurrr” Trademark Request Was Denied

July 2, 2019 / Posted by:

Little Baby Kulture’s hopes and dreams of a college education are slipping down the drain faster than her momma Cardi B can rattle off a throaty “okurrr”. CNN reports that Cardi’s trademark application for the phrase has been denied which means anybody who was planning a Cardi themed bridal shower will have to make do with homemade “okurrr” paper goods and T-shirts. Or they can just buy one of the million iterations already for sale on Etsy if they’re ok with the knowledge that not a penny will be going towards Baby Kulture’s future.

To add insult to injury, the trademark office’s response read like, well it reads like a read:

Registration for the trademark was refused because it is a “commonplace term, message, or expression widely used by a variety of sources that merely conveys an ordinary, familiar, well-recognized concept or sentiment,” the office wrote on the application.

I know this is probably boilerplate stuff but in my mind I’m picturing some bitchy government employee slowly and deliberately reaching for a red Sharpie and scrawling “ya basic™” on her application before slowly and deliberately reaching for a comically oversized rubber stamp and forcefully stamping it with a big black “DENIED”. And don’t think for a second that Gary at the trademark office didn’t do a thorough job of researching before making the decision to deny Cardi her “okurr” fortune.

It noted that the expression is “commonly used in the drag community and by celebrities as an alternate way of saying ‘OK’ or ‘something that is said to affirm when someone is being put in their place.'”

Gary knows what time it is. It’s time for Baby Kulture to start hiding all those diamonds her parents keep buying her in her nappy or tucked under her little crib mattress for safe keeping, assuming she’s mastered the concept of object permanence. Something I’m not sure her mom and dad have yet to achieve.


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