Kylie Minogue is coming for Kylie Jenner’s beauty empire by launching her own makeup line and naming it Kylie. Kylie Minogue was not happy when Kylie Jenner tried (and failed) to trademark the name Kylie and now it looks like she is coming for Jenner’s biggest money maker: makeup. Take the lesser Kylie down, original Kylie!
Page Six reports:
The pop star, 51, launched her own brand of makeup this week, simply named Kylie.
Perhaps the music icon came up with the idea for a beauty brand of her own in 2018, when Jenner reportedly lost her bid to trademark the name “Kylie” due in large part to Minogue.
Kylie launching a makeup line feels like the kind of petty that I am hear for. As everyone knows, Kylie (the original) claimed being associated with the Kardashian Klan could damage her brand and agreed with Khloé that there is a Kardashian curse that needs to stay the fuck away from her. That’s what The Original Kylie argued after The Lesser Kylie filed papers with the US Patent and Trademark Office in 2015 to register the name “Kylie” for advertising and endorsement services. The Original Kylie said that she’s been THEE famous Kylie for decades and called The Lesser Kylie a “secondary reality television personality.” The Original Kylie won.
I love that there are actual legal papers that call Kylie Jenner a “secondary reality television personality.” I also love that there is a job out there that gets to judge who’s more famous and Kris Jenner can’t make one her daughter’s dry hump their way into winning that contest. For now, anyway.
Kylie announced her new makeup line on Instagram.
I’m sad Minogue decided to name them after her biggest hits instead of Jenner’s biggest failures. Like instead of “Magnetic Electric” eyeshadow she named “Don’t Wash Your Face Like An Asshole” rouge or “Not Related To Rob Kardashian” lip gloss. Maybe she’s saving those type of names for when she starts a sock line.