Kim Kardashian Trademarked “Kimono” For Her Shapewear Line, And Yes There’s Backlash (As She Planned)
Are you suggesting that the Kardashians participate in cultural appropriation? Has that happened before? It has? It’s almost like something they do regularly? Crazy.
So Kim Kardashian has copied Spanx by putting out her own shapewear line. It’s called Kimono. Kim is clearly not Japanese, and Japanese people are wondering why the fuck she decided to use their term for her pussy-snatching-hosiery.
The Guardian reports that the internet is mad at Kim Kardashian for being insensitive… again. She took to social media yesterday to announce the launch of her newest money-maker: shapewear for women. I say “for women” because you know she could sell the same shit to some gays, and she probably will.
Kim says she’s been passionate about body-recreation–I mean–plastic surgery–I mean–body contouring clothing for over a decade. The fan of unrealistic body-types posted to her socials:
Fun Kimono Fact- Kanye drew the Kimono logo
— Kim Kardashian West (@KimKardashian) June 25, 2019
This is a new approach to shapewear: Offering real solutions in 9 shades and sizes XXS-4XL, @kimonobody celebrates and enhances the shape and curves of women. Each piece is designed with soft yet supportive fabrics for everyone to feel their most confident. #KimonoBody pic.twitter.com/Cr81BqiLT4
— Kim Kardashian West (@KimKardashian) June 25, 2019
Ah yes, the Kardashians: champions of inclusivity everywhere. I mean that’s why Khloé Kardashian has a show all about how getting “hot” after a break up is the greatest revenge. Revenge Body is about feminism and anti-body-shaming and so much more, okay?
So Kimmy revealed her product was called Kimono and the Japanese people were like: “Erm, who is this white/Armenian woman?” and quickly told her to stop appropriating their culture to sell underwear which has very little, if nothing at all, to do with kimonos:
Please respect Japanese culture😢😢#KimOhNo pic.twitter.com/yk9ssHD59c
— えまな (@0_1_2_k_love) June 26, 2019
One is KIMONO. One is Kim shamelessly selling a line of shapewear. Which y’all don’t need. #kimono pic.twitter.com/RC3vuA4dd1
— Tamlyn Tomita (@thetamlyntomita) June 25, 2019
Do you REALLY need to name your underwear brand as "Kimono"? Others also already try to tell you but Kimono is very special for Japanese people (Yes, I'm also Japanese). You might love Kimono but naming the shapewear as "Kimono" is… quite awful… Please reconsider about it.
— Toko Shiiki/椎木透子 (@tokophotoko) June 26, 2019
Oh my. This is way worse than Kombucha.
Please be respectful with Japanese culture. The word Kimono shouldn't be something that any one company can take advantage and making profit out of.#culturalappropriation— リーガン美香 (@Mika_Regan) June 25, 2019
Well, it looks like Kim finally found a way to make money of off sliding all her injections into place and smoothing everything out. And just like the Sackler family who makes money off OxyContin and now is looking into making money off treating addiction, Kim Kardashian kan make money off of being impossibly hot and making you think you also need to look impossibly hot by helping you deal with the stress of being impossibly hot. Wow, what a saint. No word on what Jameela Jamil has to say about all this, but expect her to be livid.
Pic: Wenn.com