Kim Kardashian Trademarked “Kimono” For Her Shapewear Line, And Yes There’s Backlash (As She Planned)

June 26, 2019 / Posted by:

Are you suggesting that the Kardashians participate in cultural appropriation? Has that happened before? It has? It’s almost like something they do regularly? Crazy.

So Kim Kardashian has copied Spanx by putting out her own shapewear line. It’s called Kimono. Kim is clearly not Japanese, and Japanese people are wondering why the fuck she decided to use their term for her pussy-snatching-hosiery.

The Guardian reports that the internet is mad at Kim Kardashian for being insensitive… again. She took to social media yesterday to announce the launch of her newest money-maker: shapewear for women. I say “for women” because you know she could sell the same shit to some gays, and she probably will.

Kim says she’s been passionate about body-recreation–I mean–plastic surgery–I mean–body contouring clothing for over a decade. The fan of unrealistic body-types posted to her socials:

View this post on Instagram

Finally I can share with you guys this project that I have been developing for the last year. I’ve been passionate about this for 15 years. Kimono is my take on shapewear and solutions for women that actually work. I would always cut up my shapewear to make my own styles, and there have also been so many times I couldn’t find a shapeware color that blended with my skin tone so we needed a solution for all of this. The third pic is the solution short. I developed this style for all of those times I wanted to wear a dress or skirt with a slit and still needed the support. Introducing Kimono Solutionwear™ for every body. Coming Soon in sizes XXS – 4XL in 9 shades. I can’t wait for you to feel this fabric!#KimonoBody @kimono Photos by Vanessa Beecroft

A post shared by Kim Kardashian West (@kimkardashian) on

Ah yes, the Kardashians: champions of inclusivity everywhere. I mean that’s why Khloé Kardashian has a show all about how getting “hot” after a break up is the greatest revenge. Revenge Body is about feminism and anti-body-shaming and so much more, okay?

So Kimmy revealed her product was called Kimono and the Japanese people were like: “Erm, who is this white/Armenian woman?” and quickly told her to stop appropriating their culture to sell underwear which has very little, if nothing at all, to do with kimonos:

Well, it looks like Kim finally found a way to make money of off sliding all her injections into place and smoothing everything out. And just like the Sackler family who makes money off OxyContin and now is looking into making money off treating addiction, Kim Kardashian kan make money off of being impossibly hot and making you think you also need to look impossibly hot by helping you deal with the stress of being impossibly hot. Wow, what a saint. No word on what Jameela Jamil has to say about all this, but expect her to be livid.


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