Jameela Jamil Called Out Kim Kardashian’s New Body Makeup

June 25, 2019 / Posted by:

This month, part-time TV star and full-time body positivity warrior Jameela Jamil has already called out Amber Rose for shilling a tea for pregnant women made by Flat Tummy Tea. Now she’s coming after Kim Kardashian for selling body makeup.

Because creativity isn’t exactly a Kardashian-Jenner family strength, Kim Kardashian also has a makeup line, called KKW Beauty. KKW Beauty recently launched several body makeup options, ranging from bronzers and shimmers to body powder to foundation for your legs and arms. Kim has been promoting it the past couple of weeks, like by slapping some on her grandma to cover up veins.

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My grandma MJ asked me about my Body Makeup and wanted me to come over to help cover her veins. North & I went straight to her house & showed her exactly how to use it & I love how happy she is with the results! Swipe to see how amazing this before and after is on MJ! Let’s talk about the transfer. I’ve been using body makeup for over a decade now and in my experience you either get coverage that doesn’t transfer but it’s super dry and looks fake or its the opposite and really moisturizing but completely transfers. My new @kkwbeauty Body Makeup is in between. If you let it dry before putting your clothes on it transfers way less and if you set it with a translucent powder it hardly transfers at all. It was important to keep the skin looking flawless yet natural. Swipe to the 3rd slide to see. In the transfer video we didn’t have translucent powder but tried one of my pressed powders and that worked pretty good too! My body foundation really evens out and corrects your skin tone and conceals veins and bruises. My formula is super creamy, hydrating and long lasting! I can’t wait for you guys to try the entire Body Collection launching in two days on Friday, 06.21 at 12pm pst at kkwbeauty.com #kkwbeauty

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Kim claims she developed it because everyone should look like an airbrushed rubber alien from head to toe. No, she says it’s because she bruises easily and has veins, and that it’s how she has covered up her psoriasis flare-ups.


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I’m so excited for you guys to try my new @kkwbeauty Body Collection. It consists of 3 different products (body make up, a liquid body shimmer and a loose shimmer powder). I use them all separately and sometimes all together depending on the look I am going for. This one shown above is the body Make Up. This is what I use most often. I don’t always like my legs to have shimmer on them. I use this when I want to enhance my skin tone or cover my psoriasis. I bruise easily and have veins and this has been my secret for over a decade. I’ve learned to live with and not be insecure of my psoriasis, but for days when I want to just cover it up I use this Body Makeup. My formula is so creamy and buildable and has a smooth satin finish. It builds easily for a more full coverage if needed. It launches 06.21.19 at 12pm pst at kkwbeauty.com #kkwbeauty. Stay tuned for some videos showing how i use it all.

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Jameela recently saw a tweet by Kim on the eve of her product launch, and Jameela had something to say.

Kim isn’t the first person to put out body makeup (Sally Hansen would like a word with anyone who thinks Kim is some kind of leg foundation pioneer), and she’s certainly not the only person out there with a body shimmer. And it sounds like Jameela is taking issue with the bigger picture, which is the pressure to cover yourself in makeup. I’m willing to bet Kim is sensitive to Jameela’s complaints. After all, Kim’s main goal in life is making money. So I’m sure she’s taken Jameela’s critiques and applied them in a way that addresses her concerns.

“Hey guys! That girl from The Good Place called me out for releasing a body foundation that will surely leave oily orange streaks on your bed sheets and blankets. So introducing…KKW Beauty Disposable Bed Sheets! 800-thread count Calabasas cotton fibers in a handy one-use package. Only $69 each!”

Pic: Wenn.com

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