Burger King is coming for those fake-ass Happy Meals and coming out with it’s own brand of Non-Happy meals.
According to ABC news
The fast food chain partnered with Mental Health America to create “Real Meal” boxes. When customers order a Whopper meal, their food will come in a box of their choosing. They include the “Pissed Meal,” “Blue Meal,” “Salty Meal,” “YAAAS Meal” and “DGAF Meal,” according to a press release.
I’ve always heard that one of the best things you can do is help kids understand their feelings. In fact, Mr. Rogers (yes, I’m bringing him into this mess.) famously said, “If it’s mentionable, it managable.” So now when I take my kids to Burger King for their third Whooper meal in a week, I can say it’s because they’re learning about life through an”I Don’t Give A Fuck” meal box. And everyone can shut all the way up cause it’s called Parenting.
By doing this Burger King hopes it will bring awareness to Mental Health issues
“While not everyone would think about pairing fast food and mental health, MHA believes in elevating the conversation in all communities in order to address mental illness Before Stage 4,” Gionfriddo said. “By using its internationally known reputation to discuss the importance of mental health, Burger King is bringing much-needed awareness to this important and critical discussion — and letting its customers know that it is OK to not be OK.”
First of all THANK GOD, now I can bring Burger King to my therapy appointments and it won’t be considered “rude” and won’t be told “I should wait a half hour”. Plus when I’m having a hard time articulating my feelings I can just point to my meal box. Such a time saver!
Burger King also went after social media, stating that everyone looks so happy on the internet but really we’re all wishing we could be a pissed-off Whopper value meal.
Burger King stated that the “pervasive nature of social media” causes “so much pressure to appear happy and perfect.”
“A natural extension of encouraging people to ‘be their way’ is encouraging them to ‘feel their way,’ the fast food chain said in a press release.
Burger King came out with a commercial explaining the reasoning for campaign, and it’s darker then expected. As someone who’s heart is black and belly is often filled with Burger King fries, this made me want to run into the arms of Ronald McDonald. I don’t need this kind of realness from fast food commercial. Just let me your high calorie goodness without having to be reminded that life is hard and I should be sad. That’s what salt and fat in the fries are suppose to make me forget about.
Pic: Burger King