Justin Bieber ruins everything. Music. Canada. Fashion. Add another to the list: the environment. Just when you thought there was nothing else Justin’s man-boy hands could touch and turn to shit, he finds a way to get in there and swirl it up. It’s being reported that Justin is sort-of responsible for the closure of a popular Icelandic hotspot due to the tourism there going up drastically all because Justin used it as the backdrop of a music video. I wonder why when rappers film their videos in the hood, tourism doesn’t go up in those locations?
Entertainment Weekly is saying that Justin has ruined Iceland. After filming his music video for the song “I’ll Show You” in a canyon in Iceland tourism popped off. The Fjaðrárgljúfur was just a regular, beautiful icy-canyon believed to be formed around 9,000 years ago during the end of the last Ice Age before The Bieber arrived in 2015. After that, teeny-boppers who wanted to go to a cool, new, exotic location descended upon the Fjaðrárgljúfur in abundance.
Normally this wouldn’t be a problem; who doesn’t love sweet tourist money from idiotic foreigners? Well Iceland doesn’t, because it comes with a heaping side of environmental destruction.
According to CNN Travel, The Environmental Agency of Iceland recently announced that Fjaðrárgljúfur is going to be closed to the public until June. An agency official, Daníel Freyr Jónsson, knows who to blame for all this and his name rhymes with Dustin Beaver. He spoke with RUV, an Icelandic news outlet, about the tourism spike:
“This canyon was somewhat unknown… But I think Icelanders have known about it a lot longer. The great increase in foot traffic began after Bieber came. There has been an increase of 50 percent to 80 percent between 2016, 2017 and 2018.”
It’s estimated that 150,000 tourists visited the canyon in 2017, and that number nearly doubled to 282,000 the next year. The Environment Agency of Iceland was originally going to keep Fjaðrárgljúfur closed for only two weeks to allow for the paths and vegetation around the canyon to improve but after two weeks it “became apparent” that the poor plants needed more time to not be stepped all over in the name of getting the cutest selfie while posing in the bushes.
But there is someone in Iceland who is pro-Bieber and doesn’t want to lay all the blame on the douchey Canadian, Inga Hlin Palsdottir, the director of Visit Iceland, which is a tourism agency. Gee, I wonder why the person who loves and profits off tourism doesn’t want to blame Bieber for the influx of tourism but the environmental people who want to save the environment destroyed by tourists do want to blame him?
Inga says this:
“In Iceland you have extreme weather conditions — for example, springtime can be very difficult for the nature when the snow is melting and everything gets more wet and muddy… We need to build a better infrastructure there so we can invite people all year round… It’s just a natural wonder that wasn’t meant to be that popular.”
So there are some mixed messages coming out of Iceland but I feel like when in doubt it’s safe to err on the side of “Justin Bieber is to blame”. I wonder how Iceland will punish Justin for this? One day he’ll wake up in the middle of the night to find Bjork on his front lawn howling angry Icelandic folk songs at him and she’ll stay there until the vegetation of Fjaðrárgljúfur grows back.
Here’s his video featuring the ancient canyon which survived the Ice Age but can’t survive Beliebers: