Cardi B is making more money moves, and that means trademarking her signature phrase (or whatever you want to call it): “Okurrr!” You know, the phrase which makes adults go, “What is that noise? Who’s doing that?”. Cardi has made a lot of money from that catchphrase (see: her Pepsi commercial) and don’t think you’re going to make money off it, because she’s in the process of trademarking it, okurrr? (You can’t sue me, I’m just saying it!)
E! News is reporting that Cardi B’s company Washpoppin, Inc. (that’s seriously what it’s called… that is seriously what she decided to name her company) filed legal papers on March 11 to trademark the word/sentence/emotion and use it for “paper goods, namely paper cups and posters.” But that’s not all.
Cardi had previously filed a trademark for “okurr” with only two Rs. That was done on February 25 and is intended to be used for “clothing, namely T-shirts, sweatshirts, hooded sweatshirts, pants, shorts, jackets, footwear, headgear, namely, hats and caps, blouses, bodysuits, dresses, jumpsuits, leggings, skirts, sweaters, undergarments.” Nicki Minaj, who?
By now probably everyone alive has heard Cardi screeching “okurrr” on a TV show or at a show or in that Super Bowl Pepsi commercial, but I heard it for the first time on RuPaul’s Drag Race. Laganja Estanja was shouting it on Season 6 while acting a hot fool, but I can’t say for sure who is the inventor of it. We do know it wasn’t a Kartrashian. A Refinery 29 article about the origins of it claims that Broadway actress Laura Bell Bundy may have come up with it. RuPaul even credited her with originating it.
Back in 2010, Broadway actress Laura Bell Bundy (you might recognize her as the original Amber from Hairspray on Broadway) created a comedy web series with various fictional characters, including Shocantelle Brown, a hair stylist who appeared in a weave advertisement skit. “My name is Shocantelle Brown, and I sho’ can tell you need to come to I be-weave, because you need to take care of yo’ hair, okurr!?”
Now, in the sketch, Bundy is not technically wearing blackface, but her nose is enlarged and she’s both appropriating and making fun of Black salon culture…so, as previously stated, the video is problematic as hell, even if it was intended to be funny. Still, it seems that the clip of Bundy-as-Shoncantelle turning “okay” into “okurr” is the first video evidence we have of okurr appearing in the modern vernacular, a funny word that was likely picked up and reused in jest and now, eight years later, is a part of our pop-culture vocabulary.
Well, the good news for Cardi is that she can get divorce papers with her trademark slogan on it for the next time Offset cheats on her. Then she can hand them to him being like: “Sign on the dotted line, okurrr?” and Offset would look and at the bottom of the page it would say: “Sign here, Okurrr.” Just makes it easier.