Before you put on your judging pants and clown on these people in China for engaging in fisticuffs over a damn cup, clock the description (via CNN):
The company released a limited edition “Cat Paw Cup” in China this week, a double-walled tumbler with an interior shaped like a cat’s paw. When a drink is poured into it, the paw shape becomes apparent.
“The paw shape becomes apparent”! Who wouldn’t punch someone over that?
A visual aid:
The cups went on sale on Tuesday for 199 yuan each ($30) and sold out that day. That’s when people started getting violent. Jesus, it’s not that serious, it’s like they were Hello Kitty or Jocelyn Wildenstein-branded.
And then the conspiracy theories started!
The cute cups became such a hot property that Chinese internet users and state media began suggesting that Starbucks (SBUX) was trying to artificially drive up demand. In a social media post, the company denied the claims and said it would sell all the remaining cups in a single online sale Friday.
Starbucks cups are usually so boring and feature that dumb mermaid. It goes to show you that inserting just a bit of whimsy in your products can cause bloodshed and that’s a sign that your product designers and marketing people need a bonus.
Pic: Starbucks China