Taylor Swift might not have landed the title of the richest woman in music this year. Which was probably fine for little ol’ humble Taylor, who probably pulled some It’s A Wonderful Life corniness by hugging her cats and saying that friends are what make you truly rich. Now she has confirmation that she is rich in Twitter influence. Brandwatch has published a list of the most influential men and women on Twitter, and Taylor took the top spot.
Brandwatch says they used an algorithm to determine the gender of the Twitter user (when it wasn’t sure, it wouldn’t assign one). It then ranked all the accounts using influence metrics, which sounds all very scientific. But in general terms, Brandwatch says they’re looking for retweets and likes, and genuine engagement with followers that lasts over time. It sounds like a technical way of saying: here’s who the popular kids on Twitter are.
The top five most influential women are:
1. Taylor Swift, 84 million followers, influencer score of 98
2. Katy Perry, 108 million followers, influencer score of 96
3. Kim Kardashian, 59 million followers, influencer score of 96
4. Demi Lovato, 57 million followers, influencer score of 96
5. Ellen DeGeneres, 77 million followers, influencer score of 95
While the top five most influential men are:
1. Liam Payne, 33 million followers, influencer score of 97
2. Donald Trump, 56 million followers, influencer score of 96
3. Justin Bieber, 105 million followers, influencer score of 95
4. Barack Obama, 103 million followers, influencer score of 95
5. Cristiano Ronaldo, 76 million followers, influencer score of 95
Seeing one of the residual One Directioners at the number one spot seemed like a typo to me, but then again, Liam Payne was quick to tweet a thank you to his fans for their help in making him the most influential male Twitter user. So maybe that would explain how he ranked so high.
Wow can’t quite believe this ?couldn’t have done it without you … thanks for listening ???? pic.twitter.com/iCQLBNAGnh
— Liam (@LiamPayne) November 28, 2018
Brandwatch also points out that people barely even have to do any work to be influential. For example, Justin Bieber was too busy this year getting hitched/haircuts/tattoos to tweet all that much (although he did hop online to chat with Aaron Carter recently). Brandwatch says that even though Justin isn’t tweeting that much, he’s still able to generate engagement. Likewise, Taylor Swift is massively popular, and she’s currently on tour this year, which would also explain how she’s able to generate engagement. Not to mention how active she was during the US midterm elections, like how she encouraged all of her social media followers to get out there and register to vote, which at least 65,000 did.
So Taylor is the most influential person on Twitter. She’s got fans who like to like and retweet and set up loooooong Twitter threads in which they argue over who hates Kanye West more. But what does that mean for the rest of us? If Taylor really is as influential as Brandwatch says she is, then I hope she puts her influence to good use, and uses Twitter for what it’s best at: begging companies to bring back stuff from the dead. I’d be a certified Swiftie for life if Taylor was the reason I could drink Orbitz one day