The Real World is coming back, but don’t worry, since times have changed MTV has found a way to make sure all the youth still identify with all the mess and tomfoolery, while keeping things oh-so-hip. MTV is taking The Real World to Facebook. “Is Facebook or whatever that place where my grandma always gets suspended for posting Pizzagate articles?” asked the youngins’ who MTV is trying to reach by putting The Real World on Facebook.
Deadline is reporting that The Real World is heading to Facebook Watch as part of a huge deal with MTV Studios and Bunim-Murray Productions. Back in June Deadline revealed that The Real World was being rebooted for a digital platform, and I guess Facebook decided they were the people best equipped to divulge way too much information about a group of horny, alcoholic 20-somethings to the general public.
The news was announced at Mipcom, which is like an entertainment trade show. Facebook’s Matthew Henick and Paresh Rajwat, along with MTV’s President, Chris McCarthy announced that there are three planned seasons of the show, each in a different country. One in the US, one in Mexico and one in Thailand.
“The Real World made history as the world’s first original reality show and trailblazing social experiment – and we’re thrilled to reboot the show for today’s audiences – representing and amplifying the real life, real people, real places and real social tensions of each country.”
That’s a really fancy long-winded way of saying: “We can’t wait to get these emotionally-challenged young adults into a confined space and watch them implode.”
This is a big marketing push to promote the interactivity of Facebook Watch.
“With Watch, we have built an interactive experience that gives you a new level of access and influence. You don’t just watch videos on your own, you can have a two-way conversation about the content with friends, experience them alongside other fans, or even the creators themselves – you can be truly part of the action.”
This is a mess waiting to happen. Like, do we need more interactivity with The Real World? Those Big Brother After Dark clips make it to PornHub more often than not, so I can only imagine what kind of slutty disasters an interactive Facebook Real World will bring about. Can’t wait for a couple to be doing it in the designated smash room while Facebook live comments. Can’t wait for people to drunkenly brawl over dirty dishes left in the sink and Facebook live to hedge bets like it’s Mayweather V. McGregor. This is going to be a huge mess. Can’t wait.