Bella Thorne recently launched her very own makeup brand, called Filthy Fangs. A risky venture, considering I’m not sure the first thing people think when they look at Bella Thorne’s face is “Gee, I wish I looked like that too.” But the point is, someone out there does, and her first two eyeshadow palettes sold out in the first day. The only problem is, they look somewhat suspiciously like another makeup brand, and now Bella’s cosmetic success has been tainted with accusations of plagiarism.
Bella debuted her first two Florida-themed eyeshadow palettes, Ocean Drive ($50) and South Beach ($60), and some people pointed out how similar they look to eyeshadow palettes produced by the black-owned beauty brand Juvia’s Place. For example, here is Bella’s Ocean Drive palette.
And here’s the 16-pan Masquerade palette by Juvia’s Place, starting at $25.
Not a direct rip-off, per se, but close enough that the internet could raise their eyebrows and wonder what was up. Juvia’s Place hasn’t responded regarding the controversy, but Bella has. She addressed the situation on Twitter by hypothesizing the two companies might share a manufacturer.
— BITCHIMBELLATHORNE (@bellathorne) August 14, 2018
Then Bella got mad and called out all the haters accusing her of copying. Bella hissed the following in an Instagram Story posted on Monday.
“Shout out to anyone dumb enough to say that every makeup palette looks the same, bro, because guess what, every makeup palette look the same. Except for mine, it don’t look the same as anyones. And if you think it does, you can go suck a fucking dick. HA.”
Since when is sucking a fucking dick a bad thing? Eh, maybe penises just aren’t on target with her current branding.
Bella isn’t the first person to put out a collection of glittery eyeshadows in bright colors, and she won’t be the last. So I’d say this cosmetics confusion is all for nothing. But I do have a problem with those prices. For example, a 9-pan eyeshadow palette from almost-billionaire Kylie Jenner runs from $38 to $42. Bella’s out there slinging $60 glitters in cardboard packages and it’s selling out, all while serving up looks like this?
You can spend $60 if you want. But I’m confident you can achieve the look for $0 with an old tube of Maybelline Kissing Kooler.