Several employees said the B in IHOP’s “new” name IHOb stood for “burgers“. My guess was a bacon promotion, and I’m glad I didn’t put any money down with a bookie, because what do you know? The B stood for burgers. Congratulations, IHOP! This might be the most meat-based attention you’ve gotten since that guest found a human finger in their salad.
IHOP made their big reveal this morning, and proved they’re still really committed to the whole p-into-a-b thing. Thus confusing at least one person who joined the party late and now thinks IHOP’s Twitter account is run by a dyslexic Blood.
— IHOb (@IHOb) June 11, 2018
An IHOP in Hollywood, CA even got their outside signage changed for the big launch to read IHOb. IHOP is really psyched about their burgers, and they hope you will be too. IHOP’s menu now features something called Ultimate Steakburgers, six burgers that feature 100% USDA choice Black Angus beef.
Of course, the name change is just temporary. IHOP president Darren Rebelez told CNN that it will always be IHOP, but right now they want you to think about the meat in their buns.
“We are definitely going to be IHOP. But we want to convey that we are taking our burgers as seriously as our pancakes. The vast majority of people were having fun with the name change and were trying to solve the riddle. They had fun for a week trying to figure it out.”
IHOP is owned by the same company as Applebee’s, and CNN notes that IHOP isn’t trying to encroach on Applebee’s turf. They just wanted to expand from the breakfast and brunch market into the lunch and dinner market. My experience with IHOP is a little alien; we don’t have them in Canada. But I’ve been three times. I’m very much there for all those syrup options they give you on the table. The B might stand for burgers, but for me it will always stand for “‘beetes,” as in the ‘beetes I’ll get if I coat my pancake in anymore flavored liquid sugar.