PepsiCo thinks we’re all pretty stupid. Their CEO, Indra Nooyi, went on a podcast and talked about how men eat chips on Mars and women eat chips on Venus, or some shit. Her remarks were presented within the context of Pepsi’s very real plan to market a snack food based on what they think women’s preferences are when it comes to carb-loading. But forget those pesky facts and things that were actually were said! The real story here, according to Pepsi, is that some people thought they meant Doritos specifically! Ya dumb, bird brains!
A Pepsi Spokesperson said (via Ad Age):
“The reporting on a specific Doritos product for female consumers is inaccurate,” a spokeswoman stated in an emailed Monday evening. “We already have Doritos for women–they’re called Doritos, and they’re enjoyed by millions of people every day. At the same time, we know needs and preferences continue to evolve and we’re always looking for new ways to engage and delight our consumers.”
I don’t know how many (if any) people were dragging Pepsi because they actually thought “Lady Doritos” were the specific problem and not, oh, I don’t know, stereotypes espoused by their CEO. It’s a good thing Pepsi cleared up that misunderstanding. Women, we’ve been given permission to continue eating Doritos without fear of shame or reprisal. Now if they could just work on a belch-less, sugar-free version of Pepsi we’ll be all set! Oh, wait, that already exists. It’s called water!