Listen up, Martha. And also everyone else who has ever rolled their eyes at the pseudo-wellness l’huile de serpent (snake oil is so unrefined) that is peddled by Gwyneth Paltrow’s Goop. Gwyneth once again has a message for all those who don’t kiss at the ass of Goop.
Gwyneth took on her haters during a recent interview with The Hollywood Reporter to promote Goop’s world domination. Goop has recently expanded with a $15 magazine, and opened a brick-and-mortar shop called Goop Lab in the Brentwood Country Mart. A print magazine and a physical store; I’m sure door-to-door sales of jade ‘giney eggs is next.
Gwyneth was asked what the pros and cons of being a famous “business and media mogul” are, and the biggest one is that people are just so darn judgmental of her.
“It makes it much more difficult. For the business I’m creating, it’s an obstacle I always have to overcome. For example, Reese [Witherspoon], who is a dear friend, has this quickly growing Draper James business, and she leverages her celebrity in a great way for her brand. But for this model – where I’m trying to make Goop bigger than me and its own brand – you become inextricably linked. I’m a target in a way most entrepreneurs are not.”
Well, to be fair to Reese Witherspoon, she’s selling country-themed this and that. Not $30 bottles of psychic vampire repellent. I don’t know, maybe it’s just me, but there’s something a little less annoying about a coaster that says “Cheers y’all” than questionably-researched mood stickers.
Gwyneth also reveals to THR that she’s working on a Goop TV show (working title: The Radical Wellness Show). If Gwyneth is still deciding on format, I suggest she think about an infomercial. After all, what is Goop but a place for people to spend stupid amounts of money on expensive crap they’ll later regret buying.