Beyonce Is Still Fighting Over A Trademark For The Name “Blue Ivy”

June 9, 2017 / Posted by:

Beyonce and Jay Z have been trying to trademark the name Blue Ivy ever since Blue Ivy Carter came into this world five years ago, and the key word is “trying.”

Veronica Morales, a Boston event planner, owns a company called Blue Ivy that was started in 2009, three years before Blue Ivy Carter was born. Veronica is not here for Beyonce trying to claim ownership of the name she says she had first. Last month Beyonce tried again, adding “Carter” to the trademark request, but Veronica slapped at that too. She submitted documents claiming Beyonce had no intention of making products under the Blue Ivy Carter name, but that she just didn’t want others making money off it.

Beyonce isn’t letting up in her fight with Veronica. UsWeekly says that Veronica requested to depose Jonathan Schwartz, the former vice president of Beyonce’s BGK Trademark Holdings (and Alanis Morissette’s shady ex-manager). Veronica wanted that deposition to happen ASAP, because Jonathan was recently sentenced to 6 years in prison for wire fraud and falsifying tax records. Beyonce’s lawyers filed documents on Tuesday asking the board to deny that motion, because they claim Jonathan is “no longer affiliated in any way with BGK.

Beyonce’s side also accuses Veronica of trying to make money off of her daughter’s name.

“Given Mrs. Carter’s fame, news of her newborn daughter and her unique name spread quickly. It soon became apparent that those who were searching for news about Mrs. Carter’s daughter, Blue Ivy, would also find opposer’s wedding planning business.”

They’re not wrong. A quick look at Blue Ivy Event’s Twitter account shows Veronica’s not shy about name dropping Beyonce or her kid.


The documents that Beyonce’s lawyers filed also claim that Veronica never attempted to resolve the matter out of court.

I’m sure Veronica has a very good reason for wanting to get a judge involved. You may think you’re meeting with Beyonce’s people, but it could turn out to be several members of the Beyhive who quickly tie you up Clockwork Orange-style and brainwash you into forgetting you ever had a company at all, all while Solange replaces online evidence of  your business with a 404 – Error message. Her Majesty Beyonce will get that trademark, dammit.

Pic: Instagram

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