The Beyhive Came For Lululemon After They Suggested Beyonce’s New Clothing Line Was An “Imitation” Of Theirs
Earlier today, Beyonce triggered a Beyhive-wide case of hyperventilation after the release of a video for her new athleisure clothing line, Ivy Park. Yes, Beyonce is selling yoga pants and gym wear now, because of course she is! You didn’t think Beyonce would let her mid-workout crotch sweat collect in just any old House of Dereon sweatpants, did you? As you’ll hear in the ad below, Beyonce says Ivy Park was inspired by her favorite park in Houston. She also says it’s the place she goes to in her mind when she needs strength, like when she gave birth to daughter. Okay girl, we get it – you gave birth to Blue Ivy Carter.
While some of said hyperventilating was probably the result of gasping too fast when the video opened on Beyonce’s tragic ‘cocker spaniel caught in a downpour’ hair situation, the majority was caused by a backhanded Tweet about Ivy Park from Lululemon. I guess whoever runs Lululemon’s Twitter account was feeling brave this morning, because they went ahead and not-so-subtly tried to remind everyone that they did it first.
Lululemon is that co-worker who reminds everyone every day at lunch that they were the first one in the office to go gluten free. They also appear to be the type who love a good song-based pun. Although I’m a little disappointed they didn’t follow it up with a tweet saying: “I wonder if people can see your Halo when you bend over in Beyonce’s pants?” They did, however, continue to tweet about Ivy Park in the shadiest way possible.
It didn’t take long before The Beyhive got into formation (the shape of a middle finger) and went after Lululemon for daring to drag their Queen. Lululemon went ahead and deleted some of their saltier-sounding tweets, but it was too late. Beyonce’s loyal swarm of killer beys were too angry and they continued to tweet at Lululmon. Someone must have informed them that poking the Beyhive with a stick was bad for business, so they started playing nice and kissing Beyonce’s ass.
@DesireeNahFret We hear you and the post was retracted. We're major fans of hers and never meant any harm.
— lululemon athletica (@lululemon) March 31, 2016
I don’t know if that’s going to be good enough apology for the Beyhive. After all, a “major fan” would never accuse Beyonce of making cheap knock-off yoga pants. A “major fan” would pay Beyonce $89.99 for the opportunity to work in the factory where they’re made, and then turn around and pay another $89.99 for the pants they just sewed. Actually, now that I say that out loud, I’m pretty sure I just figured out Ivy Park’s production method.
Lululemon is crazy if they actually think Beyonce is ripping them off. I mean, the last time I checked, Lululemon didn’t sell a sporty workout diaper like the one she’s wearing on the new cover of Elle US.
Beyoncé for Elle Magazine! (US and UK) pic.twitter.com/PdVzPWPFgz
— Yoncé (@BestOfYonce) March 31, 2016