The Internet Is Not Happy About Paramount Using This Poster To Promote The Release Of The Ninja Turtles Movie On Sept. 11
Those crime-fighting botched broccoli abortions are breathing a sigh of relief because FOR ONCE they’re not the most embarrassing thing on the poster.
Earlier today, Paramount Pictures Australia tweeted a picture of the official poster for Teenage Mutant Ninja Turtles to promote the Australian release of the movie on September 11, 2014. Unfortunately, neither they, nor the graphic designer in charge of adding the words “In theatres September 11” to an image of 4 humanoid reptiles falling out of a burning New York City building, seemed to realize this might not be a great idea. Obviously, it took about 0.3 seconds before people on Twitter noticed and started nervously tugging at their collars, so they deleted the tweet, as well as a Facebook post containing an image of the poster.
I want to believe this was a dumb mistake, but honestly, who doesn’t know that pairing the words “September 11” with anything other than the image of a majestic soaring eagle is a bad idea? Okay, they’re from Australia, I get it – they don’t know everything about America. But it’s like they were playing a losing game of 9/11 Tetris with that poster. It’s just a 12-car pile-up of semi-poor taste: not only are they falling from a building, it’s a building in downtown New York City, and it’s exploding, and it’s on fire, and it’s broad daylight, and they second-largest set of words on the poster after NINJA TURTLES is SEPTEMBER 11TH.
But as much as I’m throwing them some “You serious, Clark?“ side-eye, I have no idea what picture of the turtles they could have used instead. I’m sure the Australian designers saw the release date of September 11 and thought “Please let there be a scene with Leonardo and April O’Neil sharing a moment of quiet reflection in front of a Precious Moments figurine“ but it’s a Michael Bay movie; every frame is required to have a fiery explosion. It’s ‘splosion porn! So I blame whoever has the power to change the date of the movie. No, not the release date; change the number. Making up a new one. September 11 1/2 or September-ish or something. Get Donatello on it, he’s the smart one.