Chuck E. Cheese Held Their Own Build-A-Bear “Pay Your Age” Apocalypse

Not since the Fyre Festival (aka Lord of the Flies for douchebags), has #Murica seen a cash-grab disaster on the scale of Build-A-Bear’s “Pay Your Age” promotion on Thursday. The scariest store at the mall (it’s like stuffed animal vivisection in reverse) let parents pay the amount of their childrens’ ages for their bears. It didn’t go so well. Insanely long lines, an inadequate supply of bears, and thousands of screaming children led Build-A-Bear to cancel mid-promo. It almost led to riots and definitely led to some really angry moms squawking on social media. The marketing people at Chuck E. Cheese must subscribe to that old adage that any press is good press because they held their own “Pay Your Age” promotion the next day. Are they not aware that, once ripped out of their moorings, those animatronic rats can make for lethal weapons?

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