Friday, June 19th 2009

Say Goodbye To The "Pizza" In Pizza Hut

Say goodbye to Pizza Hut and hello to The Hut. Actually, let's all say fuck off to The Hut. This is not a change I can co-sign on.

Pizza Hut has announced that they are slowly re-branding themselves as The Hut. Sales have been in the caca box, so they are hoping this will get whores back into their restaurants. Specifically, young whores.

One of Pizza Hut's HBICs told Brand Week (via idsgn), "There's a big trend in general around having confidence in the foods that you eat. People over the age of 35, whose frequency with pizza is declining, said one of the big things that would reignite their passion with the category is to have a pizza made with multigrain crust and an all natural tomato sauce. And yes, we're also introducing another vocabulary word with Pizza Hut, which is 'The Hut.' That ties in nicely with (today's) texting generation. We wanted to make sure that Pizza Hut and 'The Hut' become common vernacular for our brand."

The Hut only makes me think about a giant blob of wet caca with a gaping mouth that eats anything who gets in its path. No, I'm not talking about Tommy Girl's asshole. Seriously, who wants to eat anything that comes out of Jabba the Hutt?

I can understand Pizza Hut wanting to appeal to a different audience, but calling themselves The Hut is not the answer. What they need to do is sexify their image a bit. Put on some lucite heels and strut. They should start going by Pizza Slut. They can even bring back their old slogan: "Gather 'round the good stuff." If they hired the "delivery dicks" from (NSFW, duh) BigSausagePizza.com, I would order from Pizza Slut every single day for the rest of my butt's life.

Since the subject is greasiness, here's Brit Brit leaving London. I hope she's just as upset about this news as I am and records a PSA or something.

Posted by: Michael K


angel_i's picture

That's fucking stupid.

Introducing a new vocabulary word. Pfft.
Here's a new vocabulary word for you: Fuckery.

Go put that in your text messages.

♥ Threadkilla!
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Rosemary's picture

If I remember right, Chucky Cheese was called Dominos back in the early 80s.

Rosemary's picture

Last time I ate at pizza hut, I noticed the dough wasn't done all the way through. I didn't realize it was a trend though geez.

So instead of calling it Pizza Slut, I'll just call it The Slut when I'm telling my husband, "No, we're ordering Papa John's." Whatever.

And please, PLEASE... someone tell me they clicked on the porn click that Michael K added in that post. The hard-ons thru the pizza box & pizzas is hands down the funniest shit I've seen all week...

Callan's picture

Anybody else remember the Book-It program Pizza Hut used to sponsor when you were a kid? Gotta love a program that makes kids well-read AND obese.

TheBreakdown's picture

Now people are gonna call it The Butt

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Rosemary's picture

And the worst pizza I ever had was Ci Cis

Rosemary's picture

I'd rather have pizza hut anyday over papa johns or dominos, that's just me.

Rosemary's picture

I know people who eat pap a johns and live in boston. Now you tell me they aren't stupid. . In boston they have great pizza, you would not catch me eating nasty Papa Johns pizza if I lived there.

angie c's picture

welcome to pizza slut!

would you like nacho cheese or marijuana sauce with that?

Rosemary's picture

I will never call it the hut. KFC got me saying KFC, but I won't say the hut.

Rosemary's picture

I remember clear pepsi. That stuff was nasty

roxie's picture

Damn, one more thing Back to the Future 2 got wrong.

Rosemary's picture

I've always liked pizza hut. But, I live in GA, we don't have a single place, not even in Atlanta that has real NY pizza. We have better pizza than pizza hut, but still.....and it's bee n forever since I had real pizza so I can eat pizza hut again. The last time I had NY pizza I Couldn't eat pizza hut for at least a year after.

MinxInSpace's picture

Maybe their sales are down because they charge $20 for a shitty pizza. They were awesome when I was a kid (or else I just didn't know any better), but the quality of their pizza has declined rapidly in the past four or five years.

Their pan crust is never thoroughly done, the thin crust is dry as a muthafucker and the wings are the fattiest/greasiest things this side of Chaz Bono.

gia's picture

Companies love to insult the intelligence of the consumer...Are people really that fooled by a simple name change? If you serve shitty food then its crap & people arent interested, you can have fabulous food & call yourself Assy McGee's & people will still love it.

2Di4's picture

Yet another example of expensive BAD marketing ideas. Why would you kill a globally known brand name and try to replace with something that's so short-sighted and specific to a certain time & demographic? Whoever was hired to do this is a moron -- no doubt a rich moron because I'm betting they paid an s-load for this caca.

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"F*CK OFF!" -- Harvey Yorke Price

Ang's picture

El B!!!!!!!!!!!!!!!!!!!!!!!!!!

xoxo

El Bastardo's picture

OOOOOMMMMMGGGGG! AAAAAAAAAAAAAAAANNNGGGGGGG xxxxxxxxxxxxx

Boob3rries's picture

Submitted by Jimmy Bocca on Fri, 06/19/2009 - 1:31pm.
No I just sighed at the comment that came along.
Yes I've seen many, not your business.
No, one is a hippo the other one is more of a skinny teddy bear with a big head.
Thank you for the love <3

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"Writing that made my eyeballs fart." MK

Jinxy McDeath's picture

Submitted by snowpiece on Fri, 06/19/2009 - 12:41pm.
Jinxy! what's up slut?

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SNOWPIECE!!!!!! Nothing much, ho. Just swinging by...

Ang's picture

Srsly, did this company learn nothing from their KFC (kitchen fresh chicken) debacle? Pepsi owns them. Anyone remember clear pepsi?
Instead of rebranding and changing their image they could actually improve the food and stop with the gimmick pizzas.

Jimmy Bocca's picture

Submitted by Boob3rries on Fri, 06/19/2009 - 1:27pm.
Submitted by Jimmy Bocca on Fri, 06/19/2009 - 1:25pm.
Oh boob3rries you started with your self righteous bullshit, don't start throwing the fuck word around just because ricki lake put you in your place! Also I thought you were at work? How very "professional" of you to use that kind of language.

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If you care to read other people's comments, I'm not neither was I the one at work. And I'm no professional. And I didn't start anything. Shushie now.

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Aren't you the fat cunt that started sighing at the first sight of a dick avatar??? I know it's the first time you've seen one but no need to spoil the fun for the rest of us. BTW I love your national geographic avatar, what is that? 2 hippos cuddling?

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www.myspace.com/Dreamkilla26

Stock Broker's picture

So long Pizza Slut....and make room of Jabba the Hut.

Green Is Good's picture

The first thing I thought was "JABBA the Hut".

And at least we don't have to listen to Twatney's processed electronic lip syncing.

Boob3rries's picture

Submitted by Jimmy Bocca on Fri, 06/19/2009 - 1:25pm.
Oh boob3rries you started with your self righteous bullshit, don't start throwing the fuck word around just because ricki lake put you in your place! Also I thought you were at work? How very "professional" of you to use that kind of language.

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If you care to read other people's comments, I'm not neither was I the one at work. And I'm no professional. And I didn't start anything. Shushie now.

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"Writing that made my eyeballs fart." MK

Debb's picture

it reminds me of Spaceballs, and Jaba the Hut.

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still...TEAM VINCE BITCHES

Provolone's picture

Submitted by snowpiece on Fri, 06/19/2009 - 1:18pm.
provy: look at my last siggy quote

hahaha. ill be rocking mr. guidice's "you love it, you love it. how can i love a couch" sometime in the near future. the man is a genius

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"I've met Janeane Garofalo and she's a cunt"-Artie Lange

Jimmy Bocca's picture

Oh boob3rries you started with your self righteous bullshit, don't start throwing the fuck word around just because ricki lake put you in your place! Also I thought you were at work? How very "professional" of you to use that kind of language.

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www.myspace.com/Dreamkilla26

Ang's picture

Ghey. Next.

Migraine Sally's picture

Provy

In Phoenix, we have lots of Midwestern and East Coast transplants, so we have no shortgae of either Chicago-style or New York-style pizza places. There is no reason...no reason...to go to one of the chains.

Snarkley's picture

Although I do love anchovies on my pizza and The Hut is the only place of the big three where I can get those.

louise_brooks's picture

Submitted by dreamhypnotique on Fri, 06/19/2009 - 1:22pm.

"The Hut" sounds like one of those coded terms that uptight, nervous looking married men say to random guys they see on the street...

```

I really thought this was going to be a dating spam post.

Provolone's picture

Submitted by M.E. on Fri, 06/19/2009 - 1:17pm.

BH get's their pizza cuz it's pretty much one of the only pizza places in our town

'only place in town'...and thats why ill never move away from a large EYE-talian or jewish(love their delis) community AGAIN!! Can't stand corporate america eats.

worst pizza i ever had was visiting a friend in utica ny and we got pizza and they put the sauce over the fucking cheese! some stupid redneck must of thought they wuz clevah wit dat idearr. Ya know cause you have to tinker with something as popular as pizza.

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"I've met Janeane Garofalo and she's a cunt"-Artie Lange

Event Horizon's picture

That Sobaaro mall pizza is retty good to. I wonder how much calories are in a slice of that?

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*I really want to give myself a paper cut right about now*

*Dont think too much just bust that thick*

dreamhypnotique's picture

"The Hut" sounds like one of those coded terms that uptight, nervous looking married men say to random guys they see on the street, afterward pointing their index finger, nodding and winking, toward the nearest rip off restaurant that charges you $13 for a lukewarm, bland medium pizza delivered by a swarthy, pornstached guy old enough to be your dad and expecting a five dollar tip for being twenty minutes late.

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Work it, baby.

www.myspace.com/dreamhypnotique

Migraine Sally's picture

I worked at Round Table in high school. Hated that shit then and hate it now. It's hideous!

Ophelias evil twin's picture

Pizza Pizza is the popular pizza joint in Canada. Cardboard crust, rubber cheese and sauce that gives you gut rot.

They have an easy phone # to remember for people up in the wee hours destroying their braincells so that's prolly why they do so much business.

El Bastardo's picture

When i want pizza i fly to Italy......in my own Lear Jet. Jelly?

MushroomStamp's picture

How about .. i dunno.. just improving your product? The pizza is mediocre. Never tastes or feels like a fresh pizza just processed crapola. Here, in Colorado Springs, that would mean Pizza like Boriello Bro's or Savelli's.

Boob3rries's picture

Submitted by ricki lake on Fri, 06/19/2009 - 1:03pm.
Pizza Hut is for those moments when you crave the greasiest, most calorie-laden and lard-enriched pie this side of Boob3rries' nether realm. Usually eaten by frat guys after a weekend bender. (Pizza, obviously...not Boob3rries' rancid pussy, natch. Nobody's eaten that dusty thing in years.)

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My husband would love to disagree with you.
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Domino's is for Pizza Hut customers who are a little bit klassier and prefer their pizza a little less covered in hydrogenated oils and saturated fats. Usually eaten by those who crave convenience, an online pizza tracker, and the most palatable array of deliciously artery-clogging sauces in the world.

Papa John's is for people who think they are better than everyone else, and for some reason get all snobby about Papa John's like THEIR particular favorite brand of shitty fast-food pizza is somehow better than anybody elses. Usually eaten by fat pig whores who order it every night with diet coke. Aka Boob3rries. What a pig.

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Never in my life I ate Pizza Hut or Papa John's for that matter.

I probably shouldn't respond to you, nor accuse you of something I've done myself a few times: attack for no reason.

I never attacked you, however, much less in a personal manner. Yeah I'm fat. I say it myself so no news there. People that read me sometimes know also why I am so fat. Not your case obviously and I won't try to excuse myself.

But aside from anything that could be said or done, this shit was completely uncalled for. I usually defend people I like when they get attacked for no reason and I will do the same for myself, wasn't going to, but your retardation hurt this time around.
Fuck you. I never add anything to any posts, ever. You're right. Have a nice fucking day.
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"Writing that made my eyeballs fart." MK

JillyPoo's picture

In St. Louis we have a local chain called Imo's that's to die for. Thin crust, delicious sauce, provel cheese... yummy. My biggest problem with Pizza Hut, in addition to the grease, is the cheese. It always seems to separate itself from the crust and the toppings.

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"F*ck you Tyra Banks, Oprah, Magic Johnson, Tiger Woods, Rockefeller. F*ck you." - La Pequena Hillary Clinton, 6/17/08

ribbontie's picture

Aww Britters actually looks cute, and her hair is clean, not combed but clean!

And her outfit is cute too, in a non matching sort of way.

But she wouldn't be Britney without goofy clothing and uncombed hair, she would be like every other celebrity who go out with fully styled hair, a stylist selecting designer clothes, and a full face of makeup...

Let's just take what we can get out of her, she may not be the typical celeb but as long as she's happy, then I say let her wear a yellow jacket, with a pink purse, and red sunglasses.

NO NO NO to THE HUT. Still trying to get used to the new logo (that is like 3 years old). But anyway, can't we just have our old PIZZA HUT back?

by the way don't forget 'The Bistro', when PH tried to get classy.

beyondrace.com

ISprainedMyUvula's picture

Fuckers. They should have just taken all their fast food restaurants, made it into one that serves everything on the menus and called it Kentucky Fried Taco Hut.

snowpiece's picture

provy: look at my last siggy quote

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bitchette's picture

i much prefer frozen pizza now anyways.
The california pizza kitchen, even Digiorno's and freschetta all have good gourmet flavors and thin crust.
and i can eat half (um, or whole sometimes) without eating 4 days worth of calories.

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'fuck you guys. i'm goin' home.'

DreamyAguileraEyes's picture

Bitch is finally out of my wonderful country!!! She's Ireland problem now.

Xtina - Light & Darkness. September '09
http://www.last.fm/user/SpiritDreaming

M.E.'s picture

Provolone - Round Table sucks fucking DONKEY BALLS! I hate their fucking pizza.

BH get's their pizza cuz it's pretty much one of the only pizza places in our town, besides papa johns (which he hates) and they fuck up his order, every time.

How hard is it to make a pepperoni pizza with extra sauce? (Extra sauce because the tards that work there barely put ANY sauce on it at all. Extra sauce is the equivelant of normal sauce)

HATE THEM!

missy's picture

It has been, and always will be to me, Pizza Slut.

Better than Little Sleazers, worse than Taco Hell.

I got massively ill after foolishly partaking in their "salad bar" in a NH eatery. Big mistake.

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