Say Goodbye To The "Pizza" In Pizza Hut
Say goodbye to Pizza Hut and hello to The Hut. Actually, let's all say fuck off to The Hut. This is not a change I can co-sign on.
Pizza Hut has announced that they are slowly re-branding themselves as The Hut. Sales have been in the caca box, so they are hoping this will get whores back into their restaurants. Specifically, young whores.
One of Pizza Hut's HBICs told Brand Week (via idsgn), "There's a big trend in general around having confidence in the foods that you eat. People over the age of 35, whose frequency with pizza is declining, said one of the big things that would reignite their passion with the category is to have a pizza made with multigrain crust and an all natural tomato sauce. And yes, we're also introducing another vocabulary word with Pizza Hut, which is 'The Hut.' That ties in nicely with (today's) texting generation. We wanted to make sure that Pizza Hut and 'The Hut' become common vernacular for our brand."
The Hut only makes me think about a giant blob of wet caca with a gaping mouth that eats anything who gets in its path. No, I'm not talking about Tommy Girl's asshole. Seriously, who wants to eat anything that comes out of Jabba the Hutt?
I can understand Pizza Hut wanting to appeal to a different audience, but calling themselves The Hut is not the answer. What they need to do is sexify their image a bit. Put on some lucite heels and strut. They should start going by Pizza Slut. They can even bring back their old slogan: "Gather 'round the good stuff." If they hired the "delivery dicks" from (NSFW, duh) BigSausagePizza.com, I would order from Pizza Slut every single day for the rest of my butt's life.
Since the subject is greasiness, here's Brit Brit leaving London. I hope she's just as upset about this news as I am and records a PSA or something.
Pizza Slut is having a major identity crisis.
OK, I fucking LOVE Pizza Hut pizza. Why are they trying to be the Olive Garden and shit? Embrace the fact that you'll always be a pizza joint and get over it.
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"I can't help it the kid was too short to reach my dials!"
his hair is so cool .Amazing...I seemed to see he had a personal account on the rich and success dating site sugarscupid. co m with profile and blog when looking for dates
lmaoo i just had to take out the box out to realize that.
yeah, i don't like it =/
The Cu*t.
Submitted by chica robotica on Sun, 06/21/2009 - 3:46pm.
Submitted by MyTwoCents on Sat, 06/20/2009 - 11:25pm.
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Well, Kentucky Fried Chicken being changed to KFC worked... kids these days, no time to say complete words! No time!!
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I know what you mean but Kentucky Fried Chicken was a really long name! LOL. Pizza Hut is not. And when KFC did it, acronyms were hot. I feel so stupid typing that. Who will call Pizza Hut, "The Hut?" The name is so ambiguous and stupid. Honestly, if someone were texting and wanted to use shorthand, they'd probably say something like PHut. In text convo "the" is one of the first words to go, isn't it?
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You know what? You're right! The word 'The' is sooooo 1987. PHut works WAY better, and it has that cool P thing in it that all the kids go for... like PDiddy and PNis.
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Submitted by MyTwoCents on Sat, 06/20/2009 - 11:25pm.
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Well, Kentucky Fried Chicken being changed to KFC worked... kids these days, no time to say complete words! No time!!
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I know what you mean but Kentucky Fried Chicken was a really long name! LOL. Pizza Hut is not. And when KFC did it, acronyms were hot. I feel so stupid typing that. Who will call Pizza Hut, "The Hut?" The name is so ambiguous and stupid. Honestly, if someone were texting and wanted to use shorthand, they'd probably say something like PHut. In text convo "the" is one of the first words to go, isn't it?
Submitted by Rosemary on Sat, 06/20/2009 - 6:45pm.
Aw, shucks... you can just call me Oto. :D
Wow, you were close and I used to drive through Griffin all the time! My parents (who used to live in Fayetteville when me and my sister are growing up) just moved to Brooks. I've got family all over Georgia... in Fayetteville, Peachtree City, Atlanta, Newnan, Valdosta, etc., and my younger sister just graduated from Mercer University in Macon. If you know any "Webbs" or "Joyces" they may be my relatives. :)
Ha ha, I only remembered "Showbiz" because that was the highlight of my childhood and, yes, MUCH better than Chuck E. Cheese (CEC is so cookie-cutter while Showbiz offered a measure uniqueness for its time). You could watch the wildly entertaining (to a child, anyway) animatronic character show starring the Showbiz Pizza Bear while waiting for your food and finish your fun-filled evening with a game of ski-ball. Have you ever been to Dixieland in Fayetteville? That's another fond memory for me (especially the putt-putt and laser-tag!)
I'm in Texas now with my hubby. He was from near Houston and I agreed to move to Texas when I married him under the stipulation that we move to EAST Texas because it looks so much like Georgia (only with fewer pine trees and more oaks!) I'm going back home to visit my family in September and can't wait! I miss GA so much...
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Submitted by Sensimina on Sat, 06/20/2009 - 11:43am.
This is one of the stupidest marketing plans I have ever heard of. Pizza Slut is going to really regret this shit when it becomes a worse situation than New Coke supposedly was. NO ONE is going to start calling that crap "The Hut"! That shit sounds like a hangout from an early 90's NBC Saturday Morning teen sitcom.
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Well, Kentucky Fried Chicken being changed to KFC worked... kids these days, no time to say complete words! No time!!
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I remember when Jack-in-the Sock went to Jacks.
Great tacos!
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I was hugely disappointed when they changed showbiz pizza to chucke or chucky whatever, I can't believe I was thinking it was dominos and just changed to a pizza place only. Also, if i remember right, Chucky cheese isn't as fun as showbiz pizza was.
I wonder what Pizza Pizza's gonna have to do to keep up. Ha!
♥ Threadkilla!
Jason Jones: "So why is aged news better than...real news? "Well, I don't think this is AGED news." "Give me one thing in there that happened today." ~ Interviewing Rick Berke, ASM of the NY Times for The Daily Show.
OMG Otolemur LOL, it was SHOWBIZ PIZZA LOL, I dunno why i was thinking dominos! I am in griffin, right near fayetteville lol. Where do you live now?
Chi wada wanga... Solo... ho ho ho ho....
This is one of the stupidest marketing plans I have ever heard of. Pizza Slut is going to really regret this shit when it becomes a worse situation than New Coke supposedly was. NO ONE is going to start calling that crap "The Hut"! That shit sounds like a hangout from an early 90's NBC Saturday Morning teen sitcom.
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http://wethinkyoushould.blogspot.com/
http://bleedingthecorgan.blogspot.com
http://myspace.com/rainbowsrule
Frankly a man with a wolf-shirt shouldn't settle for the first thing that comes to him.
Is it wrong for a man to have a sugar baby or a woman to have sugar daddy??
It is an absolutely extramarital relationship, but more and more services came out on Internet focusing on this kind of relationship.
such as --- http://www.SugarDaddyChat.com/---
it's the biggest sugar dating site for beautiful woman and rich man!
Say goodbye to Pizza Hut and hello to The Hut. Actually, let's all say fuck off to The Hut. This is not a change I can co-sign on.
For REALS.
Rosemary! What part of GA are you from? I grew up in Fayetteville and have to concur about the pizza. Our only options for take-out/deliver were Pizza Hut, Domino's, Papa John's and Little Caesar's.
Chuck E. Cheese used to be Showbiz Pizza (and they even had the same slogan "Where a kid can be a kid!") I used to go there for my Birthday parties as a child and still have some of their old tokens, ha ha. The animatronic stage show used to scare the crap out of my little sister. :D
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I'm too sexay for my fur, too sexay for my fur, so sexay it hurts...
Dolla rag courtesy of the great Quween herself!
does that mean Papa johns will now be Papa's.i'm pretty sure there is a strip joint with dips on that one.
@ quesadilla HBIC means Head Bitch In Charge. you were close.
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http://redroomflare.blogspot.com/
What does HBIC mean?
Head Bitch In Control?
Oh, and we have these friend who are Italian. From Italy. They invited us over for pizza, and I was all excited because I'd ask the wife all the time what she was making for dinner and she always had some delicious-sounding food going and she made pasta for the kids' Christmas Party and it was orgasmically delicious. So we were looking forward to pizza made by real Italians.
So we get there and the father orders Papa John's pizza. I almost fell off my chair when they said it was their favorite pizza in NYC.
What's next? Mickey D's becoming "The Donald" and Popeye's renaming itself "Captains Courageous'?
Submitted by P.T.Bull on Fri, 06/19/2009 - 2:48pm.
Kelly, love your 'ripped from the headlines' avatar... ;)
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Thank you, kind soul. :) I made it myself.
But I will say that there are people who call things by shortened names like "The Hut". And those people are *trendy* 20 year old hardcore girls on a lot of drugs. If you say "where are you?", they'll say "I'm at the 'Bees" or "I'm at the 'A" when they mean to say Applebees or Chick-Fil-A.
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Holla for a Dolla! Shout for some clout!
The Hut is gonna be the next Pabst Blue Ribbon.
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Pull My Finger
Ang???? Is that really you lurking in the Dlisted asylum?
On Topic: The Hut, Pizza Slut...whatever they're calling themselves your food suxs so call yourself whatever you want. I won't eat there.
Why marketing people all need to die quickly:
There's a big trend in general around having confidence in the foods that you eat.
wtf!!! confidence? trend? like this is something new? up until recently people were happy to eat food they didn't have 'confidence' in? who? who are these people?
People over the age of 35, whose frequency with pizza is declining, said one of the big things that would reignite their passion with the category is to have a pizza made with multigrain crust and an all natural tomato sauce.
frequency with pizza? - this HAD to have been written by management consultants. 'reignite their passion with the category' CATEGORY? Plain language is kryptonite to these bastards.
And yes, we're also introducing another vocabulary word
not until you've managed to expel the hard cover websters dictionary i've just shoved up your collective asses.
.o.o.o.o.0.0.0.O.O.O.0.0.0.o.o.o.o.
The Gosselin Hair Video is here! (A My2Cents/Sandbitch/TITS production)
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Another reason I will never live outside of NYC. We have real pizza here. Sure, we have Domino's, but we have a bazillion superior options, too.
Where my mom lives in Maine, there are no pizza places. There was one place her friends raved about. The "pizza" was atrocious. Those poor Maine people.
and also, no more Mrs Pacman or Asteroid arcade games!
yeah well too bad their buildings are no longer "hut" -shaped, either!
I am SO glad I'm not the only one who's mind went straight to "Spaceballs".
This is such an obvious epic fail that I'm shocked it's made it this far. I may not have it as good as some of my fellow D-Listers on the East Coast, but thank goodness for Pagliacci Pizza here in Seattle.
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Don't let anyone tell you you're not humpable,
Because you're bumpable. Well I hope this doesn't make you feel uncomfortable
Geee, don't think it had anything to do with opening mini-stores in truck stops-pizza hut express-where everything is sitting under lights cum heaters in the same way those greasy old hot dogs are, and nothing is cooked fresh and lizards are turning tricks in the bathroom five feet away? That does wonders for your brand and legitimizing you as a food source. Wankers. Changing your name just seems feeble, not fabulous.
Britney looks more and more like a outlet mall bargain shopper every day. Boring. But at least she's got a clean pad on.
Fucking stupid. I'm so sick of everything trying to be hip and cool and shortening names, etc. I thought it was dumb when Kentucky Fried Chicken became KFC. Next Taco Bell will be "The Bell" and Subway and can be "The Way" or "The Sub" and Domino's can be Dom's and Burger King can be "The King". The opportunity for idiotic 'rebranding' is neverending!
By the way, I never eat at shitty Pizza Hut and now I FOR SURE never will just because this new name irritates me so much!!!!!!!!!!!!!!!!!!
haha the first thing i thought of was pizza the hut from spaceballs and jabba lol
Hey, I just notice that they would change to 'all natural tomato sauce'... WTF was it before? How can you have tomato sauce that's not natural?
I don't want to know...
Kelly, love your 'ripped from the headlines' avatar... ;)
Submitted by Kelly Ann on Fri, 06/19/2009 - 2:15pm.
Next logical step--stop calling a loaf of bread painted with tomato sauce and topped with cheese sprinkles a pizza.
I see I'm not the first poster who sees this as a futile symbolic gesture. Companies are totally marketing driven and they wonder why their sales go down. How about food that doesn't taste like crap and make you feel queasy?
When I was a young pup, we called it pizza butt. Guess now its just the butt. They eliminated the wrong word from the name.
I remember when campbell's soup abandoned one of the most memorable slogans 'mm good' in favor of 'mm better'. The soup is mm worse though.
Submitted by Rosemary on Fri, 06/19/2009 - 2:06pm.
Last time I ate at pizza hut, I noticed the dough wasn't done all the way through. I didn't realize it was a trend though geez.
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i hate unbaked pizza too. how do people eat that crap!?
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'We are responsible for what we do unless we are celebrities.'
The logo is terrible, barely visible.
NOBODY on the planet says "let's go to The Hut". It's all just a ploy to get attention, the sneaky pizza making cunts.
I full expect to see a statement reading "Due to a staggering response from our customers, we have returned to the classic Pizza Hut name.. blah blah blah".
--thanks awfully--
I do love their pizza, not as much as NY pizza, but i love it cause I grew up eating it i guess...Not that I ate it all the time but it was the thing I would eat after piano lessons and ballet lessons lol etc a lot
They could try to stop making shitty pizzas but thats just a thought.
I wonder if they plan on expanding the menu at all of them
I noticed the shit on Tuesday. I had that shit for dinner and my son goes "The Hut" what is that...
They will be back..It's like Tropicana had a boring as box earlier this yr.. I hated it.. I drink o.j. constantly with my vodka and I actually hated buying it
I dunno, I didn't read all of MK's article, but at my pizza hut, not every one, at least not yet, they have a bunch of food like an applebees sort of....so i'm wonderinng if that's why it's "the hut" now or what
Their pizza sucks.
If they're still selling pizza, then why hide what they sell? So stupid, the yoho who thought this boondoggle up must be laughing all the way to the bank.
And the dumbing down of America continues.
I really will miss the name....How can they do this to me
I really will miss the name....How can they do this to me
But, it's a pizza place ultimately so it is dumb
I call it Slut Hut anyway.
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Holla for a Dolla! Shout for some clout!
Well, In "the hut"s defense, Ours is actually different now, i noticed not all are, but ours has spinach dip, all kinds of pasta, what else, cheese sticks, all kinds of stuff, so maybe dropping the pizza and adding more variety of food makes some sense? I dunno