Sunday, May 20th 2007
The Dark Knight doesn't come out until July 2008, but Warner Brothers is already turning on the marketing magic. The launch a site they called IBELIEVEINHARVEYDENT.COM which is a fake site for one of the film's characters. In addition to that site they have launched a second site from The Joker called IBELIEVEINHARVEYDENTTOO.COM That website features a closer look at what Heath Ledger may look like in the movie.
I actually think it looks pretty awesome. He sort of looks a little glam rock. I'm into it. They should consult Pete Wentz about applying guyliner the perfect way .