Racist, homophobic, science-fearing, and (WORST OF ALL) wwwaaayyy overpriced fashion designers Dolce & Gabanna have discovered that you can’t just spew trash about a whole country and then expect them to keep putting up with your shit. And take that last part literally because 1/2 of the destructive duo (Italy’s biggest troll Stefano Gabbana) opined that China was the country of shit via a poop emoji. Oh, and that the Chinese people eat dogs. In response, the latest fashion trend in China is now hating on D&G. Since their money sitch is being threatened, the duo has issued an apology video. The sincerity just oozes out of it!
To recap, D&G used some questionable imagery in a series of video clips advertising a huge (and reportedly very expensive) fashion show of theirs that was supposed to go off in Shanghai this past week.
View this post on Instagram
#DGlovesChina ? More like #DGdesperateforthatChineseRMB lol. In a bid to further appeal to luxury's covetable Chinese consumers, @dolcegabbana released some hella offensive “instructional” videos on the usage of chopsticks. Pandering at it's finest, but taken up a notch by painting their target demographic as a tired and false stereotype of a people lacking refinement/culture to understand how to eat foreign foods and an over-the-top embellishment of cliché ambient music, comical pronunciations of foreign names/words, and Chinese subtitles (English added by us), which begs the question—who is this video actually for? It attempts to target China, but instead mocks them with a parodied vision of what modern China is not…a gag for amusement. Dolce & Gabbana have already removed the videos from their Chinese social media channels, but not Instagram. Stefano Gabbana has been on a much-needed social media cleanse (up until November 2nd), so maybe he kept himself busy by meddling with the marketing department for this series. Who wants to bet the XL cannoli “size” innuendos were his idea? Lmao. • #dolceandgabbana #altamoda #rtw #dgmillennials #stefanogabbana #shanghai #chinese #italian #cannoli #meme #wtf #dumb #lame #chopsticks #foodie #tutorial #cuisine #italianfood #asianmodel #asian #chinesefood #dietprada
Gabanna, who also referred to China as “dirty ignorant” and “smelling,” went off on one of his critics, fashion writer Michael Phuong, in a DM exchange. Diet Prada got ahold of this and posted the screenshots. Before D&G knew it, Gabbana’s latest thought diarrhea went viral and their show was canceled. The New York Times reports that China is revolted so now they’re revolting against the luxury brand. D&G clothes are being burnt in the streets. Online and brick & mortar fashion retailers have taken the brand out of their stores. Big names in the fashion business have publicly turned on them.
China makes up for a third of the global luxury retail market. This means that D&G are able to keep the lights on in the villa and then some, in part, due to China. Gabanna used his usual “I’ve been hacked” excuse to try and slither out of this but no one bought it. Hence – the apology (in Italian, with subtitles in Mandarin). Please note that these two look like there are guns being trained on them by their accountants just out of frame. The mouthier of the two, Gabanna (on the left), looks like he’s about to vomit his entitled anger all over that probably incredibly expensive wallpaper behind them.
Here’s part of the translation (via CBS News):
“Our families have always taught us to respect the various cultures in all the world, and this is why we want to ask for your forgiveness if we have made mistakes in interpreting yours,” the fashion designers said, speaking in Italian. “We also want to apologize to all of the many Chinese people throughout the world…. We have always been in love with China.”
Let me fix that – “we have always been in love with China’s money…” This was obviously thrown together after someone informed the dynamic duo that “Chinese consumers are currently responsible for 32 percent of luxury goods sales worldwide, a number expected to grow to 40 percent by 2024, at which point the Chinese will drive 75 percent of the growth of the global market.” No matter what President Troll says, America’s economy isn’t strong enough for our citizens to be able to buy their shit, so they better cling to China’s ankles, weeping and begging for forgiveness. Gabanna might want to add some glycerine to his rich-prick-enraged-at-being-called-on-his-shit gaze in the next apology video.