Kanye West is now known as “YE” (we’ll get to that in a sec) and his name change was but one of several Kanye, sorry, “YE” incidents of his signature egomania this week that culminated in a Yeezus showcase on the season premiere of SNL. Everything seemed to be going pretty well for him until he got around to talking about the MAGA hat he kept donning. That’s when he lost control of the narrative, and by narrative, I mean his mind.
Prior to his SNL appearance(s), Twitter hosted a plethora of dramatic Kanye revelations and announcements starting this past Thursday beginning with the supposed coming of Yandhi.
YANDHI 9 29 18
YANDHI IS RELEASING THIS SATURDAY pic.twitter.com/ysqMrtc1RP
— ye (@kanyewest) September 27, 2018
Yes, it’s called Yandhi (oh dear) and no, it isn’t out yet. At least not on iTunes. And Tidal probably charges you for trying to call up the site on a damn browser so I ain’t going in there. I’m on a budget.
And then there was the name change. Meet “YE.” (If fentanyl hadn’t killed Prince, this surely would have.)
the being formally known as Kanye West
I am YE
— ye (@kanyewest) September 29, 2018
And don’t forget the ugly shoe mobile promoting his YZY slides in NYC. (Why didn’t he throw Rob Kardashian some work and get him to drive it?)
pull up with the YZY slides pic.twitter.com/MClKJVJ4nq
— ye (@kanyewest) September 29, 2018
All of this came to a furious finale with “YE” turning Saturday Night Live into Kanye’s Night Live, performing three songs joined by various guest-stars. Tthe first one featured “YE” and Lil’ Pump dressed as water bottles performing their hit “I Love It,” as reported by Stereogum.
I still can’t believe a clean version of this song exists, but by subbing out a large percentage of the words, they pulled it off. Instead of the goofy box costumes from the video, they wore giant water bottle costumes — Fiji and Perrier, an allusion to Kanye’s lyric about sparkling water versus still.
The actual song has got some dirty lyrics (it opens with a monologue about cumming from Adele Givens) but they managed to make it suitable for prime time. “YE” as a Perrier bottle is the best he’s looked since Amber Rose was giving him that aura of class prior to removing her fingers from his booty. He should wear that all the time.
Later, “YE” performed “We Got Love” with Teyana Taylor. The third performance, however, was one that the viewers at home didn’t get to see in its entirety. He started performing it after the actual host Adam Driver had signed off for the night and the credits were rolling. It was “Ghost Town” with Kid Cudi, 070 Shake, and Ty Dolla $ign.
— Zen Stefani 🧝🏾♀️ (@Dee_Pengs) September 30, 2018
After the show, Kanye remained on stage to give a speech about Donald Trump, how SNL “bullied” him about his hat, and his plans to run for president (presumably against Trump?) in 2020. Behold, the insanity:
“YE” later tweeted that SNL maestro Lorne Michaels loved his rant and asked him to host the show later this year. You know who else probably prolapsed while watching him spew out a STFU-inducing insufferable stream of chunky nonsense? Take a wild guess.
Like many, I don’t watch Saturday Night Live (even though I past hosted it) – no longer funny, no talent or charm. It is just a political ad for the Dems. Word is that Kanye West, who put on a MAGA hat after the show (despite being told “no”), was great. He’s leading the charge!
— Donald J. Trump (@realDonaldTrump) September 30, 2018
In addition, “YE” also introduced his Twitter followers to his thoughts on the word “no” this week (spoiler alert: he doesn’t like that word and thinks artists should never have to hear it). He also announced that he’s opened his own branch of Apple called YZY. It doesn’t read like Apple is aware that “YE” has an office there as of yet so that should be a fun story when he storms into Cupertino this week with a score of interior designers bearing numerous bolts of taupe fabric.