Not since the Fyre Festival (aka Lord of the Flies for douchebags), has #Murica seen a cash-grab disaster on the scale of Build-A-Bear’s “Pay Your Age” promotion on Thursday. The scariest store at the mall (it’s like stuffed animal vivisection in reverse) let parents pay the amount of their childrens’ ages for their bears. It didn’t go so well. Insanely long lines, an inadequate supply of bears, and thousands of screaming children led Build-A-Bear to cancel mid-promo. It almost led to riots and definitely led to some really angry moms squawking on social media. The marketing people at Chuck E. Cheese must subscribe to that old adage that any press is good press because they held their own “Pay Your Age” promotion the next day. Are they not aware that, once ripped out of their moorings, those animatronic rats can make for lethal weapons?
Kansas City’s KTVC5 reported that the children’s pizza ‘n gaming chain shaded Build-A-Bear while simultaneously trying to profit off their misfortune on Thursday. In a Facebook post, Chuck E. Cheese offered a similar promotion.
Didn’t get to Build A Bear? Come in on 7/13, pay your child’s age, and they will get 30 minutes of All You Can Play. Offer available Friday, 7/13 only in participating U.S. locations where Chuck E.’s Play Pass is available. (Maximum $9 for 30 minutes)
The company announced this deal a mere half-hour after Build-A-Bear incurred the wrath of tired moms everywhere by shutting down their promo. And apparently, it went well? (No one reported moms forced into gladiator battles in the ball pit over the last slices of pizza available.)
Thank you! You definitely made up for the build a bear fiasco! My 2 year old grandson was sent away at 10:15 am when they closed the build a bear lines. He went to Chuck E Cheese today and had a great time! No line and wasn’t sent away!! Thank you again. He loved it!!
Speaking frankly, Chuck E. Cheese is probably the most hellish place on earth. My nephews made me take them. The noise makes your eardrums curl up and try to retreat further into your head, there’s a mass of vomiting children, and this creepy-ass fake mouse is up on a stage, slowly turning back and forth and staring at you with its dead plastic eyes. I’d rather BE a Build-A-Bear.