Either the clueless straights behind this Gain commercial don’t know what a jockstrap fetish is or they do know what a jockstrap fetish is and decided that they needed some attention. I’m going with the latter, because to me that worn jockstrap is smelling like a stunt!
Several of you sent me this video during the past few days, and some of you even wrote “boy smelling dad’s jockstrap” as your e-mail subject. I’ll make sure to curse your name when the FBI visits me, and you make sure to curse your own name when the FBI visits your ass too. The ad agency who did this mess for Gain and the higher-ups at Gain who approved it obviously decided that a good idea for a commercial is one that puts together little boys and jockstrap-sniffing. The commercial starts out with the Martinez brothers (“Why it gotta be a Martinez?” – a Martinez) playing a trick on their sleeping dad by pulling what they think is his musty, smelly jockstrap out of his gym bag with a stick.
They carry that sweaty ball holder to their sleeping dad and plop it on his face, thinking that the rank scent of his moist dank nutsack will wake him into a fit of the heaves. But they get a real plot twist when their sleeping dad smiles and not because he’s a narcissistic jockstrap fetishist who gets the tingles from smelling his own crotch egg syrup. He smiles because the scent of the Gain detergent he washed his jockstrap with is so strong that it masked the stankness. Shit wouldn’t have been too weird if it ended there, but then one of the boys sniffs the jockstrap himself. I see that Kevin Spacey has moved on to a career in advertising…
Some think the commercial isn’t wrong at all and that us sucio-brained whores need to stop being sucio-brained whores, while others are disgusted!
I just find the commercial in extremely poor taste. There are certainly better ways to tout the product’s ability to remove odors than by using odors from a person’s genitals and underwear!
Is there, though?
And what I got from that commercial is to make sure to ask the question, “You didn’t wash it with Gain, did you?“, every time I buy a worn jockstrap on eBay.
Pic: iSpot (Thanks to everyone who sent this in!)