Well guys, like P. Diddy before them, IHOP done changed their name back.
I’m sure you all remember the most confusing marketing scheme of the last decade brought on by the International House of Pancakes. First they told us they were changing their name to IHOb, then they wanted us to guess why, and then they announced it was because they had become obsessed with burgers and were now the International House of Burgers. Well, this stupid, nonsensical marketing campaign has come to a close and now they are taking it all back.
The food chain famous for drunken late night food and equally drunken late night fist fights, went on social media to announce that its short time as the International House of Bungled Ideas, had ended.
On their Facebook page, the restaurant (can I call it that?) posted a video announcing the name change:
Business Insider says that the identity shift was brought on by a desire to increase sales beyond breakfast. IHOP President, Darren Rebelez, said they had been revamping their burgers for more than a year and wanted to try “a bold move to get people to be willing to talk about us for something other than breakfast food.” Well, people were definitely talking about you for a reason that wasn’t breakfast food, so mission accomplished, I guess.
Darren Rebelez made sure to assure America that pancakes were and still are the soul of IHOP and they were never going to be forgotten:
“The pancakes haven’t gone anywhere … They’re still there. They’re on the cover of the menu. Just because we have pancakes doesn’t mean we can’t do anything but pancakes. That’s what we’re after: giving more people more reasons to come to IHOP more often.”
Nobody on this Earth needs more reasons to go to IHOP more often. Do you know what health issues exist in America? Next time they should change their name to a more realistic one. IHOd; the International House of Diabetes.