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May 21, 2018 / Posted by:

The “Where’s The Beef?” Board Game!

“Where’s the beef?” is the #1 thing heard outside of John Mayer’s dressing room by a groupie after a show, but in the 80s, it was the #1 thing heard on TVs everywhere. It became Wendy’s catchphrase when manicurist turned actress Clara Peller said it in a commercial. Now, if that catchphrase came out today, Hollywood would turn it into a movie since they turn everything into a movie (and yes, the movie would be a 4-hour multi-layered emotional drama about one grandma’s visit to a vegan restaurant for dinner). But back in the 80s, when something was a hit, they turned it into a board game. So Milton Bradley put out the Where’s The Beef? board game in 1984.

I never played the Where’s The Beef? board game, and that’s my biggest regret in life, but Board Game Geek says that the board was done up to look like a Wendy’s. Players take turns rolling the dice and going through Wendy’s. When you came across a tile that was face down, you took a little peak at it. There may or may not be a “beef” picture under that tile. If there is, you store that information in your brain and keep on going. The player to find all 4 hidden beef tiles wins the game, because they have answered the question of the century: Where’s the beef?

Afterward the player returns the tile to the original position. The object is to be the first player to find the 4 hidden The Beef tokens. When a player believes he knows the locations, he or she announces it, and attempts to flip over all 4 beef tiles. Failure to do so results in a loss, success results in a win.

There’s one or two Where’s The Beef? board games on eBay, and they’re going for like $35 or so. That isn’t that much, because imagine winning at a game of Where’s The Beef? If you can say that you’ve found the beef (and I mean that in more ways than one), you can say that you’ve won at life.

Pic: Milton Bradley/Board Game Geek

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