Hats off to the marketing department at Hostelworld for tapping Mariah Carey for a commercial extolling the virtues cheap beds and common areas; two things we all know Mimi wouldn’t touch with a 10 foot glitter wand. In a new commercial, Mariah’s “people” accidentally book her in a hostel instead of a hotel, and in a mind bending plot twist, she doesn’t have each and every one of them murdered!
Here’s the spot.
I forgot that Mimi can actually act. Or, rather, she can coherently deliver lines in a believable manner while remaining upright with her eyes open. Folks, the re-emancipation of Mimi is upon us! She’s having fun again. My favorite Mimi is self-aware Mimi and when she leans in to her Diva persona, it’s usually a good time for everybody.
Shooting this commercial can’t have been more than an hour’s worth of work for Mariah, tops. I see the trickery they’re pulling here to maximize on Mariah’s persona without actually making her do any of the work. In fact, I’m not even convinced that’s her in the elevator. It’s quite possibly a person wearing a rubber Mariah mask. No matter how much they paid her, there’s no way she agreed to actually breathe unfiltered poor people air.