Buried Treasure Ice Cream Sticks!
Buried Treasure Ice Cream Sticks aren’t something that I remember our neighborhood ice cream truck selling, but that could be due to my eyes and mouth getting hypnotized by the real stars of the ice cream truck scene: the Pink Panther Pop and a Strawberry Shortcake bar. So I didn’t hear about Buried Treasure until Dlisted reader Gabrielle slipped it into my inbox as a HSOTD nomination. Now I’m wondering, how could I miss it?! I would’ve been all about it as a kid. It had three of my favorite things: mystery, drama, and ice cream delicousness. I would chase down the paleta man today to get my mouth around some of his Buried Treasure*, but it doesn’t exist anymore. (* If you guessed “the first paragraph” after wondering how long before I took Buried Treasure Ice Cream into the gutter, congratufuckinglations to you!)
A site devoted to BTICS says that several companies made the frozen treat of wonder, and it was sold in ice cream trucks and stores beginning in the 1960s. BTICS was made up of sherbet (usually orange-flavored) and a stick with a treasure in the form of a plastic character on it. So you’d use your mouth as a shovel to dig through the ice cream until you came to a priceless treasure.
There were 65 Buried Treasure sticks, including a clown one, a Santa Claus one, and a lion one. And each character came in several colors. I’m not sure when BTICS was discontinued, but I do know that the sticks live on thanks to eBay and collectors. There’s people out there who have kept their slobber-covered BTICS around for all these years, and they sell them on eBay to collectors.
Something tells me that I’m about to bid on an old Buried Treasure stick on eBay. Something also tells me that once I get the stick, I’m going to cover it with globs of sherbet and then eat until I get to the character and act all surprised when I do. I feel like my childhood isn’t really complete until I get all excited from finding a plastic donkey in my sherbet.