Pretty soon, you won’t have to worry about spending a half hour in a crowded drive-thru lane to decimate your G.I. tract with some Taco Bell – it will be served in a chip aisle nearest you! Someone might need to dial Doritos to say “You in danger, gurl” because Taco Bell is launching its own line of chips.
Eater says Taco Bell is saying its chips are inspired by its hot sauce packets and in no way should Doritos scream, “Bitch stole my look!” While you’ll be able to get a Basic Betty original (aka no flavor) tortilla chip, the company will also offer mild and fire to coincide with its spice levels found in its fast food locations. The chips are expected to arrive in May, and Taco Bell’s chief brand office barfed this up as an excuse as to why they didn’t try to get too creative with the packaging:
“Our sauce packets are one of the brand’s most unique aspects and were the natural choice for both the flavors and packaging of our tortilla chips.”
While it may look like Taco Bell is Single White Female-ing Doritos, it sounds like this doesn’t spoil the existing Taco Bell/Doritos partnership (Doritos makes taco shells for certain tacos at the chain). A Taco Bell spokesperson said they are open to all sorts of ways to send you into cardiac arrest (in so many words), and continuing the Frito-Lay/Doritos relationship is one of them! This is all fine and dandy, but my obese redneck childhood will not be pleased until Taco Bell starts churning out those diabetes puffs cinnamon twists to grocery stores, too!
Pic: Taco Bell