Beyonce Shut Down A $10 Million Deal For The “Blue Ivy” Trademark

February 22, 2018 / Posted by:

You ever heard the saying “when opportunity comes a knockin’, place that bitch in a headlock and find a way to hold it hostage?” Yeah, me neither. But clearly that must be a popular phrase at Veronica Morales’ house, because after continuously swatting away at Beyonce’ and her legal team in their attempts to trademark the name Blue Ivy, she’s finally revealed her master plan to the tune of $10 million.

Now, as you probably may not know, Beyonce’s daughter’s name is Blue Ivy. Coincidentally that’s also the name of Veronica’s event planning business. And even though Veronica came up with that name way before Blue Ivy Carter was born, Beyonce’ is adamant about owning the trademark so she can begin selling merchandise under that name.

The Blast reports that after Veronica opposed the trademark filing another meeting was set up between Bey’s team along with Veronica and her team in an attempt to settle the claim. This is where Veronica tried to cash in on that trademark.

Bey’s team says during the meeting, Morales’ counsel “gave a long speech” about treating the opposition as an “opportunity for a business relationship rather than an adversarial proceeding.” They say Morales put together a Power Point presentation to show why Beyoncé should acquire her wedding planning business AND her “Blue Ivy” trademark and then they could combine forces and “begin producing products and goods” with Bey attached.  Morales allegedly offered a bundle deal for $10 million.

Veronica, I’m not mad at you, sis. This was probably always the plan because she figured “Oh you can have the name, but me and all my wares are coming along for the ride!” Veronica saw the opportunity to squeeze the billion dollar couple for a measly $10 million and she wasn’t afraid to pull out a few props for her performance as well. There was a speech. There was a PowerPoint presentation. And then, there was a huge HELL NO! from Beyonce’ and her team. And the way I’m picturing it in my mind is Beyonce’s lawyers laughing uncontrollably as the losing horn from The Price Is Right played in the background.

The Blast adds that Beyonce’s lawyers want Veronica and her team to fork over all of the evidence of their sales pitch, including the PowerPoint presentation, to prove that this entire fiasco has been one big shakedown from the start. Damn Veronica, you shot for the basket and ended up hitting a cheerleader in the face. But honestly, I blame the presentation for this. Veronica probably went too far and added a Photoshopped picture of her and Beyonce’ holding hands with the words Friends Forever typed above their heads on the last slide. That’s probably what made her lose.

Pic: Wenn

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