If Lorde hadn’t lost Album of the Year to Bruno Mars at the Grammys last Sunday, she probably would have gone up stage and gushed a bit over her muse Jack Antonoff before thanking her fans. But sadly her fans never got that shout-out. They were even denied a thank-you interpretive dance performance. Lorde could have hopped on Instagram and thanked them for sticking with her while the Grammys snubbed her album Melodrama. But Lorde is a spirit from the past haunting the body of a moody 21-year-old, so she thanked them in a much more vintage way.
Lorde took out a full-page ad in the New Zealand Herald to thank all her home-country fans for their support.
Lorde’s full page letter to fans in the NZ Herald newspaper today! https://t.co/kYBFvtrrus
"Thankyou, from the bottom of my heart, for loving and embracing Melodrama the way you did. My nomination belongs to you" pic.twitter.com/W8oyWNcyRU
— Lorde_fix ? (@Lorde_fix) January 30, 2018
In case Lorde’s dainty scribbles are too hard to read, it says:
“I’m writing this from New York City. Angelo [her brother] and I sat in Madison Square Garden last night and saw a lot of crazy and wonderful things. I just wanted to say thank you, from the bottom of my heart, for loving Melodrama the way you did. My nomination belongs to you. Thank you, also, for believing in female musicians. You set a wonderful precedent.”
This is where technology could have come in handy. She could have slipped in a tiny bit of shade by tagging Grammy chief and female artist upward-stepping advocate Neil Portnow.
Some millennials probably look at a newspaper and see a big pile of hobo blankets, so I’m sure there are people who think it’s weird that Lorde delivered her message to her fans that way. But Lorde is an old soul, snd if her fans are anything like her, they’re definitely into 80s low-fi aesthetic stuff, like reading newspapers and listening to cassette tapes. I’m sure they all discussed Lorde’s letter the next day at their lockers while drinking a Tab before pretending they had no idea who Jay-Z was or why his hands were so soft.