For those of us broke hos who pay for a block of store-brand cheddar cheese with our debit cards and a prayer that it doesn’t cause an overdraft fee, Groupon is a saving grace. Thanks to the miracle of the Internet, Groupon allows us with limited means to still live the glam life by offering fancy shit like massages for a discount…even if it does mean going to a sketchy place in a half-abandoned suburban strip mall next to the Little Caesars that routinely makes the news for E. coli outbreaks. Tiffany Haddish knows this very well and famously explained the concept to Jada Pinkett Smith and Will Smith while filming Girls Trip in New Orleans. That story just landed Tiffany some coins in her pocket, as she’s now the new spokeswoman of Groupon!
People reports Tiffany was just made the official Groupon spokesperson, and she’ll star in several commercials, including one for the Super Bowl. As y’all know, Jimmy Kimmel’s interview with Tiffany exploded and went viral when she basically called out Baltimore’s finest and the Fresh Prince for having their heads so blinded by the silver Hollywood spoon they didn’t know what a Groupon was. The snafu resulted in Tiffany rolling up to a swamp tour with a mob of tourists in the boonies of Louisiana with Will and Jada. Those two seemed shocked to have to share the swamp and gator gazing with visor-wearing travelers from Salt Lake City, but the story was gold. And now Tiffany is getting paid thanks to it.
As a shock to nobody, Groupon realized you can’t buy publicity like that, so they looked to rope Tiffany in to somehow make their product known for more than just clogging up your inbox each morning. Apparently, when they did some corporate recon to figure out how to include Tiffany, they found out she’s actually in the top one percent of most avid Groupon users (or at least that’s what their marketing team is trying to have us believe), according to the company’s head of marketing:
“We talked about involving her in our business more and as we got to know her, her purchases and the type of customer she is, we wanted to find her the stage that is appropriate and here we are talking about her in the context of the Super Bowl.”
Between the Jimmy interview and her character in Girls Trip, I guess we can expect Tiffany’s commercials to hawk discounts for liquor stores and smoke shops, which is so much better than the teeth whitening special I seem to get emailed to me every other day. Toss in a Groupon special at the place where I buy my underwear, and I’ll stop sending that shit to my spam folder!