The fucking chess players in the logo for the 2018 World Chess Championship in London!
Everything I know about chess I learned from the musical Chess, so for me, chess was already sexy and mostly thanks to the song One Night in Bangkok (which is why I’ve got the word “Welcome to Bangkok” tattooed over my b-hole area). But I guess not everyone thinks chess is sexy, so the World Chess Championship people tried to change that with the artwork for its event in London next November.
HuffPo says that this week, the horny ass organizers of World Chess jizzed out promo artwork for their climax event and it included the logo that looks like some Kama Sutra shit as seen through the eyes of M.C. Escher. World Chess knows that their logo is ~*~oh so edgy~*~ for the chess world and said their key visual “is controversial and trendy, just like the host city.”
Many chess nerds are making jokes about the logo and bringing out the puns by calling it “pawnographic.” But not all are amused by the sight of two chess players checkmating each other’s genitals. Child chess prodigy turned chess pioneer Susan Polgar tweeted that we must THINK OF THE BOBBY FISCHERS!
More than 50% of the world chess playing population are kids. They are also the biggest purchasing block by a HUGE margin, many times more than adults. Do you think that logo can be marketable in schools?
My high school didn’t have a chess club, but if they did and used that logo to market it, I would’ve elbowed a brat in the throat to be the first one to write my name on the sign-up sheet. But I do agree that this logo is offensive and shouldn’t exist. I mean, that logo reminds us dried-up, desperate, not-getting-dick hos that everyone but us is getting some, even damn chess game logos.
Pic: World Chess